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Author : SMITH
Publisher : McGraw Hill
ISBN 13 : 1526849666
Total Pages : 348 pages
Book Rating : 4.63/5 ( download)
Download or read book Ebook: Exploring Innovation 4e written by SMITH and published by McGraw Hill. This book was released on 2024-04-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Exploring Innovation 4e
Author : SMITH
Publisher :
ISBN 13 : 9781526849656
Total Pages : 0 pages
Book Rating : 4.58/5 ( download)
Download or read book Exploring Innovation 4e written by SMITH and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Smith
Publisher : McGraw Hill
ISBN 13 : 0077158407
Total Pages : 353 pages
Book Rating : 4.08/5 ( download)
Download or read book EBOOK: Exploring Innovation written by David Smith and published by McGraw Hill. This book was released on 2015-03-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Author : David Smith
Publisher : McGraw-Hill Education
ISBN 13 : 9780077121235
Total Pages : 330 pages
Book Rating : 4.36/5 ( download)
Download or read book Exploring Innovation written by David Smith and published by McGraw-Hill Education. This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and cases of innovative products and services that bring the new frontiers of business to life.
Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 1451602472
Total Pages : 550 pages
Book Rating : 4.70/5 ( download)
Download or read book Diffusion of Innovations, 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 1292011920
Total Pages : 297 pages
Book Rating : 4.29/5 ( download)
Download or read book The Innovation Book written by Max Mckeown and published by Pearson UK. This book was released on 2014-08-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?
Author : Karen Collins
Publisher : Ingram
ISBN 13 : 9781936126200
Total Pages : 408 pages
Book Rating : 4.06/5 ( download)
Download or read book Exploring Business written by Karen Collins and published by Ingram. This book was released on 2009 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordana Savic
Publisher : Gordana Savic
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4./5 ( download)
Download or read book Awakening the Power Within - Ebook & Journal Bundle written by Gordana Savic and published by Gordana Savic. This book was released on 2024-02-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey of self-discovery with our powerful duo – the “Awakening the Power Within” Ebook and Journal. Dive into the Ebook's three chapters, each meticulously crafted to help you identify and overcome obstacles for personal growth. Then, complement your journey with the Journal, a companion designed to deepen your reflections and guide you through actionable steps. What's Inside: Ebook: In-depth exploration of inner limitations, external influences, and self-reflection, providing a roadmap to personal empowerment. Journal: A beautifully crafted companion with inspirational content, reflective prompts, and practical actions to solidify your path to personal growth. We are offering a Special discount to have both Ebook & Journal for the price of one.
Author : Rowan Gibson
Publisher : John Wiley & Sons
ISBN 13 : 1118740246
Total Pages : 304 pages
Book Rating : 4.48/5 ( download)
Download or read book The Four Lenses of Innovation written by Rowan Gibson and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation
Author : Cornelie Crous
Publisher : McGraw Hill
ISBN 13 : 0077152484
Total Pages : 687 pages
Book Rating : 4.82/5 ( download)
Download or read book EBOOK: Auditing and Assurance Services written by Cornelie Crous and published by McGraw Hill. This book was released on 2012-03-16 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auditing & Assurance Services, First South African Edition, combines a genuine international perspective with South African examples and coverage of the landmark changes within the South African auditing environment. Key features include: South African content - The authors weave regionally specific content and examples throughout the text and cover the changes to the regulatory and corporate governance environment in South Africa. International perspective - Professional practice and regulation all over the world is driven by international events and initiatives. The clarified ISAs are fully integrated into the chapters with international real-world cases used to illustrate concepts and application. Systematic approach - The text gives students a deep understanding and working knowledge of fundamental auditing concepts and how they are applied. The core foundation of the text and its focus on critical judgements and decision-making processes prepare students for today’s complex and dynamic audit environment. Student engagement - A student-friendly writing style and a variety of real-life examples make the text easily accessible. Each chapter ends with a comprehensive variety of materials to apply and test students’ understanding of acquired knowledge.
