E Marketing Intelligence

Author : Noman Rana
Publisher : E-Marketing Intelligence
ISBN 13 : 0981163807
Total Pages : 330 pages
Book Rating : 4.02/5 ( download)

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Download or read book E-marketing Intelligence written by Noman Rana and published by E-Marketing Intelligence. This book was released on 2009 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.

Author : Hans Hedin
Publisher : John Wiley & Sons
ISBN 13 : 1118923626
Total Pages : 290 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Handbook of Market Intelligence written by Hans Hedin and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Author : Bernard Liautaud
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071364782
Total Pages : 306 pages
Book Rating : 4.81/5 ( download)

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Download or read book E-Business Intelligence written by Bernard Liautaud and published by McGraw-Hill Companies. This book was released on 2001 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits.

Author : Sandeep Krishnamurthy
Publisher : IGI Global
ISBN 13 : 9781591403739
Total Pages : 366 pages
Book Rating : 4.31/5 ( download)

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Download or read book Contemporary Research in E-marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

Author : Edward Forrest
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.26/5 ( download)

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Download or read book Internet Marketing Intelligence written by Edward Forrest and published by Irwin/McGraw-Hill. This book was released on 2003 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents

Author : Noman Rana
Publisher :
ISBN 13 : 9780981163819
Total Pages : 306 pages
Book Rating : 4.15/5 ( download)

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Download or read book E-Marketing Intelligence written by Noman Rana and published by . This book was released on 2009-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. [Marketing automation using the factory thinking approach. [Going green with digital marketing. [How to segment dead customer data in your CRM. [Promoting brand using E-mail marketing. [Successful deliverability and metrics for campaign management. [HTML rendering issues with Ms Outlook2007 and how to avoid them. [Mobile e-mail marketing. [SEM head and the long tail with bad, good and best examples. [SEO myths with keywords strategy. [Emergence of social media and its influence on consumer marketing. [Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.

Author : Martin Callingham
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442019
Total Pages : 238 pages
Book Rating : 4.18/5 ( download)

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Download or read book Market Intelligence written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.

Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.07/5 ( download)

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Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.34/5 ( download)

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Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Author : Susan Chiu
Publisher : Routledge
ISBN 13 : 0750682345
Total Pages : 296 pages
Book Rating : 4.43/5 ( download)

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Download or read book Data Mining and Market Intelligence for Optimal Marketing Returns written by Susan Chiu and published by Routledge. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how marketing research and data mining techniques will boost return on investment.