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Author : Jim Work
Publisher :
ISBN 13 : 9781914043307
Total Pages : 358 pages
Book Rating : 4.08/5 ( download)
Download or read book E-Commerce Business Model 2020 written by Jim Work and published by . This book was released on 2020-12-21 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth C. Laudon
Publisher : Pearson UK
ISBN 13 : 1292343214
Total Pages : 913 pages
Book Rating : 4.11/5 ( download)
Download or read book E-Commerce 2020-2021: Business, Technology and Society, Global Edition written by Kenneth C. Laudon and published by Pearson UK. This book was released on 2020-05-08 with total page 913 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030765202
Total Pages : 336 pages
Book Rating : 4.00/5 ( download)
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030634825
Total Pages : 762 pages
Book Rating : 4.27/5 ( download)
Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2021-03-28 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Author : Dan Cannell
Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.63/5 ( download)
Download or read book Social Media Marketing and Online Business 2021 written by Dan Cannell and published by . This book was released on 2020-10-12 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Online Business Stand Out From All the Rest With This Complete Guide to Social Media Marketing And E-Commerce Would you like to: Start a very profitable online business or to improve the existing one? Gain the edge over other online businesses out there? Maximize your income? Learn the secret for building the greatest online empire ever? But you: Already tried some similar guides without success? Don't have much time to invest in improving your business? This bundle can offer you all of that and much more. Inside these books, you will find detailed step-by-step instructions on how to have a successful online business with the help of social media marketing. In today's world, the success of an online business comprises of two parts. One is e-commerce business quality, and the other is social media ranking. Those two are so much intertwined that they are almost indistinguishable. If you have the right product, it will be easy for you to progress in "social circles," but only if you know the secret. This bundle will show you the way to master both aspects and help you build a successful online empire. Here's what you can find in this incredible bundle: How to - successful e-commerce: Find out what you should do to set up a business using dropshipping, Amazon FBA, and Shopify. Secret social media algorithms: Discover how each one of the three most prominent social media platforms (Instagram, Facebook, and YouTube) work. Advertising 101: Learn how to properly use social media to promote your business efficiently. Building a social circle: Find out which steps to take to make people like, comment, and share your product. Success has never been closer. Learn the secrets of the trade, discover how to start a unique e-commerce business, and how to market your product correctly. You know what to do! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Author : Robert G Price
Publisher :
ISBN 13 : 9781914086823
Total Pages : 0 pages
Book Rating : 4.21/5 ( download)
Download or read book E-Commerce Business 2021 written by Robert G Price and published by . This book was released on 2021-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 50% OFF for Bookstore! Discounted Retail Price NOW at $ 33.95 instead of $ 43.95! If you are interested to discover the best method to make money online with your e-Commerce Business, then keep reading... e-Commerce Business 2021 is an Effective Guide to Lead your activities with Amazon FBA and eBay! Many sellers and buyers have profited from these immensely popular e-commerce stores. People who do not have enough capital to start a physical store or maintain inventories can build a business with Amazon FBA and eBay. Though the process is simple, the business owner should have an entrepreneurial mindset before he starts selling. Find out how you can get a piece of the action from these wonderful marketplaces, how to start your business on it, register your account, search for the right products to sell, source them properly, prepare your products for sale, optimize your content and see your sales grow. Nothing matters more in an online environment than reviews, so you will need to pay extra attention to this aspect to get more and more sales. Increasing the visibility and ranking of your products should be your main concern, but after reading this book, you shouldn't have any doubts about how you can achieve this goal. Find out why: 2021 is a great year to generate huge profits from these sites. Fulfillment by Amazon is the best possible tool that you can use on this platform to boost your rankings and sales, and to grow your business. When there are over 100 million Prime members in the United States, plus all the others worldwide (a number higher than 400 million) concentrated on one platform, there are countless opportunities to make huge profits selling on this platform. eBay helps in knowing more about the trends in shopping, great opportunities for product selling and niches which will make better profits. Studies have shown that around 724, 000 people make a living out of selling on this platform. As a large number of people are generating income from online selling in this platform, the number of buyers has also increased Some of the things we will cover in this book include: The right Entrepreneur Mindset Advantage to use Amazon FBA and eBay How to start a Business with Amazon and eBay How to create your Label/Brand How Select the product to sell with appropriate tools Where to buy the product to sell How to get the best price Shipment recommendation How to create a perfect product Page The Best Product Launch strategy How to create an effective campaign Exclusive Tips and Tricks for success The goal of the eBook is simple: helps in a great way to launch an e-Commerce store and start listing and selling products through it. Even if you've never made money on-line, use this bundle as a step-by-step instruction manual on how to unleash the full power of these platforms. Would you like to know more? Click on buy button to know how to become a successful e-Commerce seller.
Author : Kenneth Laudon
Publisher : Pearson
ISBN 13 : 9780137430499
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)
Download or read book E-Commerce 2021 written by Kenneth Laudon and published by Pearson. This book was released on 2021-04-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook(R), Google(R), Twitter(R), Amazon(R), Pinterest(R), eBay(R), Uber(R), WhatsApp(R), and Snapchat(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. This title is also available digitally as a standalone Pearson eText, an easy-to-use digital textbook. Contact your Pearson rep for more information.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.88/5 ( download)
Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author : Frank Lavin
Publisher : Penguin Books
ISBN 13 : 9789814954655
Total Pages : 192 pages
Book Rating : 4.59/5 ( download)
Download or read book The Smart Business Guide to China E-Commerce written by Frank Lavin and published by Penguin Books. This book was released on 2021-08-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Author : Kenneth C. Laudon
Publisher : Prentice Hall
ISBN 13 : 9780273750840
Total Pages : 900 pages
Book Rating : 4.44/5 ( download)
Download or read book E-commerce written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2011 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
