Dynamics Of Marketing Of Star Hotels Products Services

Author : DR FEROZ KHAN
Publisher : Partridge Publishing Singapore
ISBN 13 : 148289405X
Total Pages : 189 pages
Book Rating : 4.59/5 ( download)

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Download or read book Dynamics of Marketing of Star Hotels, Products, & Services written by DR FEROZ KHAN and published by Partridge Publishing Singapore. This book was released on 2012-06-18 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels. This Valuable Book contains Seven Chapters along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same. Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry. The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.

Author : Pappas, Nikolaos
Publisher : IGI Global
ISBN 13 : 1522502025
Total Pages : 372 pages
Book Rating : 4.29/5 ( download)

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Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

Author :
Publisher : Penerbit NEM
ISBN 13 : 6231151883
Total Pages : 123 pages
Book Rating : 4.89/5 ( download)

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Download or read book Marketing and Service Innovation Interaction written by and published by Penerbit NEM. This book was released on 2024-02-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses dynamic capability of marketing and service innovation in the hotel industry as a learning tool and guidebook. It is the author’s hope that this book can contribute to supporting the learning process in the dynamic capability approach in hospitality and service industries.

Author : Delener, N.
Publisher : IGI Global
ISBN 13 : 1466600780
Total Pages : 732 pages
Book Rating : 4.82/5 ( download)

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Download or read book Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods written by Delener, N. and published by IGI Global. This book was released on 2012-01-31 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.

Author : Umendra Narayan Shukla
Publisher : CRC Press
ISBN 13 : 1000927989
Total Pages : 521 pages
Book Rating : 4.86/5 ( download)

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Download or read book Post-COVID Tourism and Hospitality Dynamics written by Umendra Narayan Shukla and published by CRC Press. This book was released on 2024-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Author : Francis Buttle
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.94/5 ( download)

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Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Author : Vaneet Kaur
Publisher : Springer
ISBN 13 : 3030216497
Total Pages : 267 pages
Book Rating : 4.98/5 ( download)

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Download or read book Knowledge-Based Dynamic Capabilities written by Vaneet Kaur and published by Springer. This book was released on 2019-06-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a knowledge-based view to the dynamic capabilities in an organization. The author integrates two existing views on gaining competitive advantage: the Knowledge View which suggests that the capability of organizations to learn faster than competitors is the only source of competitiveness; and the Dynamic Capability View which speculates that a firm’s competitive advantage rests on dynamic capabilities which enable a firm to constantly renew the stock of ordinary organizational capabilities in accordance with the changes in the business environment. Using the IT sector in India as a case study, this book provides and tests a new framework--Knowledge-Based Dynamic Capabilities—in the prediction of competitive advantage in organizations.

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 609 pages
Book Rating : 4.82/5 ( download)

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Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Author : Vania Vigolo
Publisher : Springer
ISBN 13 : 3319477358
Total Pages : 176 pages
Book Rating : 4.50/5 ( download)

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Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.

Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1315386976
Total Pages : 832 pages
Book Rating : 4.73/5 ( download)

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Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.