Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)

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Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Author : Hillary Scholl
Publisher : Estalontech
ISBN 13 : 8829581941
Total Pages : pages
Book Rating : 4.48/5 ( download)

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Download or read book Leveraging On Disruptive Marketing To Invigorate Your Online Business Growth With Profitable Ideas written by Hillary Scholl and published by Estalontech. This book was released on 2018-12-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world trending with disruptive innovation, most disruption lies in the evolution of customer’s behavior, interest , values and expectations. Enterprises are faced with a quandary as they invested into potential profitable ideas with technological resources and budgets for promising returns and applying new business strategies versus that of the unknown market behavior shifts. Due to the rapid internet growth , this is a period where technology and society are evolving faster than businesses can naturally adapt setting stage for a new period of disruptive transformation , introducing new generation of business models and non -traditional disruptive marketing ideology and methods Many enterprises have therefore react to change and started to apply newer profitable ideas and mastering disruptive marketing , investing in digital transformation to adapt and outperform competition in order to derive more revenue to stay profitable, and generate high market valuations In the process, many enterprises recognise traditional marketing methods still work well, for many business owners, they are not enough. There's simply too much competition to attract consumer's time, energy, and attention. There are ways to tweak simple, even dull marketing methods to create engaging, intriguing, and exciting messages that your viewers will pay attention to. This intuitive way of thinking is called disruptive marketing and it's super easy to do with awesome results. This guide provides you with the tools and information necessary to master disruptive marketing for your business. - Why disruptive marketing is so popular right now -A simple way to build solid customer relationships automatically, without your physical presence -How to build trust and customer loyalty with minimal effort - How to turn your email list into a powerhouse of opportunity -What you can add to your marketing strategy to build confidence with your buyers -Simple, expensive ways to engage your audience and build your mailing list -How to create a disruptive marketing strategy for your business Here's to Your Success,

Author : Neeraj Singh Rathore
Publisher : Notion Press
ISBN 13 : 1947634380
Total Pages : 180 pages
Book Rating : 4.81/5 ( download)

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Download or read book Ending Status Quo: The Path and Process of Disruptive Marketing written by Neeraj Singh Rathore and published by Notion Press. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012202
Total Pages : 593 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Author : K.N.Krishna Swamy
Publisher : Zorba Books
ISBN 13 : 9395217499
Total Pages : 221 pages
Book Rating : 4.91/5 ( download)

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Download or read book The CEO’s Breakthrough And Vibrant Path written by K.N.Krishna Swamy and published by Zorba Books. This book was released on 2023-04-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CEO’s BREAKTHROUGH AND VIBRANT PATH by K.N.Krishna Swamy “The Book - “THE CEO’S BREAKTHROUGH AND VIBRANT PATH” exclusively designed in the simplest form for achieving “Super Profits, Super Growth & Super Value Leadership; is surely the Rarest & Very Unusual E-book in the history of 21st Century’s Corporate World. An exciting daily reference guide for CEO’s, Entrepreneurs, Top Executives & Start-Up’s to Enhance Business Performance by over 300% WITHOUT ANY INVESTMENTS and has the Potential to transform ordinary entrepreneurs into Billion Dollar Business Get Goers. The Challenging CEO’s will have even the unique opportunity to Build Path-breaking and Transformational Visions, Missions, Innovations & Strategies on 360 degrees to drive Businesses beyond Boundaries with this very Un-conventional Profit & Growth Leadership Guide, meaning that the Businesses could be taken towards Building 100 Billion Dollar Entrepreneurship with the Least Possible Investments. A book for every CEO, Entrepreneur, Top Executive, Start-Up and Women Social Entrepreneur to cherish the great learning process and to get enlightened constantly with the true spirit of entrepreneurial leadership to ultimately achieve the Greatest Possible Business Results, Qualitatively, in the shortest possible time with Extra-ordinary Quality, Delivery & Continuous Excellence… Never Miss this Great Life-time Opportunity…”

Author : Tobias Endress
Publisher : Springer Nature
ISBN 13 : 9819993717
Total Pages : 190 pages
Book Rating : 4.10/5 ( download)

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Download or read book Business and Management in Asia: Disruption and Change written by Tobias Endress and published by Springer Nature. This book was released on 2024 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book focuses on "Disruption and Change" in the Asian region. In this context, managers and policymakers face a fast transformation of existing structures and business environments. From a business perspective, change is the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Disruption refers to the radical changes in existing industries or markets due to technological innovation breakthroughs. There is a consensus among scholars and practitioners that organizations must manage the change well to flourish in a competitive business environment. Many business models need to be rethought to establish new ways to stay competitive. The book, with its practical examples, gives the reader impulses for new Asian's approaches and encourages the readers to dare to think and act in new ways

Author : A. Parment
Publisher : Springer
ISBN 13 : 1137440783
Total Pages : 267 pages
Book Rating : 4.85/5 ( download)

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Download or read book Marketing to the 90s Generation written by A. Parment and published by Springer. This book was released on 2014-12-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1526454882
Total Pages : 510 pages
Book Rating : 4.81/5 ( download)

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Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2018-12-29 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Author : Mishra, Pratika
Publisher : IGI Global
ISBN 13 : 1522560653
Total Pages : 312 pages
Book Rating : 4.54/5 ( download)

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Download or read book Application of Gaming in New Media Marketing written by Mishra, Pratika and published by IGI Global. This book was released on 2018-09-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

Author : Patrick Maes
Publisher : Kogan Page Publishers
ISBN 13 : 0749482354
Total Pages : 233 pages
Book Rating : 4.50/5 ( download)

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Download or read book Disruptive Selling written by Patrick Maes and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt disruptive selling strategies that will empower your customers and ensure you stay competitive in the constantly evolving digital landscape with this carefully researched book, featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com. The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world.