Designing And Producing The Television Commercial

Author : Larry Elin
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.88/5 ( download)

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Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Author : Harry Wayne McMahan
Publisher : Forgotten Books
ISBN 13 : 9781330293560
Total Pages : 225 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by Forgotten Books. This book was released on 2015-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Television Commercial How to Create and Produce, Effective Tv Advertising The first edition of this book expressed a debt to the 200 advertising and film men who had made suggestions and criticisms of a prepublication edition. On this new enlarged edition, the debt is more than doubled, for specific help has come from every phase of this growing industry. More than 100 new production still have been added, bringing the total to 189. The extensive photo credit list appears at the end of the book. To the advertising agencies and advertisers, my debt obviously extends. At McCann-Erickson, Inc., where I supervised TV commercial production during the period their annual electronic billing rose from $20,000,000 to $105,000,000, special seminars and day-to-day production problems forced the creation of much of the new material; especially Chapter 17, which started as a check-list for McCann's London office as Britain went into commercial TV. I am likewise indebted to Television Magazine for the right to reprint from my monthly column, as well as to other trade magazines for permission to reprint earlier articles. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Robyn Blakeman
Publisher : Routledge
ISBN 13 : 1000551393
Total Pages : 493 pages
Book Rating : 4.96/5 ( download)

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Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Author : Hooper White
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.06/5 ( download)

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Download or read book How to Produce an Effective TV Commercial written by Hooper White and published by National Textbook Company. This book was released on 1981 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ivan Cury
Publisher : CRC Press
ISBN 13 : 1136070303
Total Pages : 243 pages
Book Rating : 4.03/5 ( download)

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Download or read book TV Commercials: How to Make Them written by Ivan Cury and published by CRC Press. This book was released on 2013-01-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to production techniques for making commercials

Author : Albert C. Book
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.76/5 ( download)

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Download or read book The Television Commercial written by Albert C. Book and published by . This book was released on 1970 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harry Wayne McMahan
Publisher :
ISBN 13 : 9780243644124
Total Pages : pages
Book Rating : 4.24/5 ( download)

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Download or read book Television Commercial How to Create and Produce, Effective Tv Advertising written by Harry Wayne McMahan and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Hooper White
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.30/5 ( download)

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Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation

Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tom Logue Newth
Publisher : Ilex Press
ISBN 13 : 1781570574
Total Pages : 176 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Ad Makers written by Tom Logue Newth and published by Ilex Press. This book was released on 2013-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world?s top commercials. Each chapter includes an overview of best practice and a host of images?stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry