Customer Segmentation And Clustering Using Sas Enterprise Miner Second Edition

Author : Randall S. Collica
Publisher : SAS Press
ISBN 13 : 9781607648109
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition written by Randall S. Collica and published by SAS Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1629605271
Total Pages : 356 pages
Book Rating : 4.72/5 ( download)

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Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner,Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner. A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management. The book includes four parts, each of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics, such as when and how to update your models. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner. Finally, part 4 takes segmentation to a new level with advanced techniques, such as clustering of product associations, developing segmentation-scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions. New to the third edition is a chapter that focuses on predictive models within microsegments and combined segments, and a new parallel process technique is introduced using SAS Factory Miner. In addition, all examples have been updated to the latest version of SAS Enterprise Miner.

Author : Randall S. Collica
Publisher : SAS Institute
ISBN 13 : 1629605298
Total Pages : 356 pages
Book Rating : 4.96/5 ( download)

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Download or read book Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition written by Randall S. Collica and published by SAS Institute. This book was released on 2017-03-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --

Author : Randall S. Collica
Publisher : SAS Press
ISBN 13 : 9781590475089
Total Pages : 0 pages
Book Rating : 4.89/5 ( download)

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Download or read book CRM Segmentation and Clustering Using SAS Enterprise Miner written by Randall S. Collica and published by SAS Press. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J. A. Berry, is sectioned into three parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Included on your bonus CD-ROM are the following: example SAS code, data sets, macros, and Enterprise Miner templates.

Author : Kattamuri S. Sarma
Publisher : SAS Institute
ISBN 13 : 163526040X
Total Pages : 574 pages
Book Rating : 4.03/5 ( download)

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Download or read book Predictive Modeling with SAS Enterprise Miner written by Kattamuri S. Sarma and published by SAS Institute. This book was released on 2017-07-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: « Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--

Author : Randall S. Collica
Publisher :
ISBN 13 : 9781599948317
Total Pages : pages
Book Rating : 4.11/5 ( download)

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Download or read book CRM Segmentation and Clustering Using SAS(R) Enterprise Miner(TM) written by Randall S. Collica and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Konstantinos K. Tsiptsis
Publisher : John Wiley & Sons
ISBN 13 : 1119965454
Total Pages : 288 pages
Book Rating : 4.59/5 ( download)

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Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Author : Olivia Parr-Rud
Publisher : SAS Institute
ISBN 13 : 1629593273
Total Pages : 182 pages
Book Rating : 4.72/5 ( download)

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Download or read book Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner written by Olivia Parr-Rud and published by SAS Institute. This book was released on 2014-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --

Author : Barry De Ville
Publisher :
ISBN 13 : 9781642953138
Total Pages : 268 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Decision Trees for Analytics Using SAS Enterprise Miner written by Barry De Ville and published by . This book was released on 2019-07-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision Trees for Analytics Using SAS Enterprise Miner is the most comprehensive treatment of decision tree theory, use, and applications available in one easy-to-access place. This book illustrates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements data mining approaches such as regression, as well as other business intelligence applications that incorporate tabular reports, OLAP, or multidimensional cubes. An expanded and enhanced release of Decision Trees for Business Intelligence and Data Mining Using SAS Enterprise Miner, this book adds up-to-date treatments of boosting and high-performance forest approaches and rule induction. There is a dedicated section on the most recent findings related to bias reduction in variable selection. It provides an exhaustive treatment of the end-to-end process of decision tree construction and the respective considerations and algorithms, and it includes discussions of key issues in decision tree practice. Analysts who have an introductory understanding of data mining and who are looking for a more advanced, in-depth look at the theory and methods of a decision tree approach to business intelligence and data mining will benefit from this book.

Author : Daniel T. Larose
Publisher : John Wiley & Sons
ISBN 13 : 1118868676
Total Pages : 827 pages
Book Rating : 4.76/5 ( download)

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Download or read book Data Mining and Predictive Analytics written by Daniel T. Larose and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.