Customer Communications In Marketing

Author : Maggie Jones
Publisher : Routledge
ISBN 13 : 0750685379
Total Pages : 346 pages
Book Rating : 4.75/5 ( download)

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Download or read book Customer Communications, 2007-2008 written by Maggie Jones and published by Routledge. This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.

Author : Don Schultz
Publisher : Routledge
ISBN 13 : 1317979605
Total Pages : 179 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Author : Maggie Jones
Publisher : Routledge
ISBN 13 : 0750680032
Total Pages : 339 pages
Book Rating : 4.35/5 ( download)

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Download or read book Customer Communications 2006-2007 written by Maggie Jones and published by Routledge. This book was released on 2006 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings Written by the CIM Level verifier for the Cim Certificate and fully endorsed by the institute to guide you through the 2006-2007 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Author : Geoffrey Wood
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750645386
Total Pages : 203 pages
Book Rating : 4.85/5 ( download)

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Download or read book Customer Communications in Marketing written by Geoffrey Wood and published by Butterworth-Heinemann. This book was released on 2000 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Maggie Jones
Publisher : Routledge
ISBN 13 : 1136420339
Total Pages : 346 pages
Book Rating : 4.37/5 ( download)

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Download or read book CIM Coursebook 07/08 Customer Communications written by Maggie Jones and published by Routledge. This book was released on 2012-05-23 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Author : Marketing Knowledge
Publisher : Routledge
ISBN 13 : 1136417958
Total Pages : 251 pages
Book Rating : 4.55/5 ( download)

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Download or read book CIM Revision Cards: Customer Communications in Marketing 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2007-07-11 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Author : Karen Beamish
Publisher : Routledge
ISBN 13 : 1136417885
Total Pages : 59 pages
Book Rating : 4.87/5 ( download)

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Download or read book CIM Revision Cards: Customer Communications in Marketing 05/06 written by Karen Beamish and published by Routledge. This book was released on 2008-03-17 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Author : Don E. Schultz
Publisher : Routledge
ISBN 13 : 1317475607
Total Pages : 424 pages
Book Rating : 4.06/5 ( download)

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Download or read book Building Customer-brand Relationships written by Don E. Schultz and published by Routledge. This book was released on 2015-01-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.

Author : PR Smith
Publisher : Kogan Page Publishers
ISBN 13 : 074949865X
Total Pages : 673 pages
Book Rating : 4.58/5 ( download)

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Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Author : Anders Grönstedt
Publisher : Psychology Press
ISBN 13 : 0415921996
Total Pages : 258 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Customer Century written by Anders Grönstedt and published by Psychology Press. This book was released on 2000 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on in-depth interviews with senior marketing managers from top companies such as Federal Express and Hewlett-Packard, Gronstedt advises businesses to thrive in the upcoming "customer century" by improving communications with key customers and across departments. 10 line drawings.