Cross Cultural Content Analysis Of Advertising From The United States And India

Author : Niaz Ahmed
Publisher : Universal-Publishers
ISBN 13 : 1581120842
Total Pages : 119 pages
Book Rating : 4.44/5 ( download)

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Download or read book Cross-Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317955854
Total Pages : 156 pages
Book Rating : 4.56/5 ( download)

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Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.68/5 ( download)

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Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Author : Nicole Doerr
Publisher : Emerald Group Publishing
ISBN 13 : 178190636X
Total Pages : 260 pages
Book Rating : 4.61/5 ( download)

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Download or read book Advances in the Visual Analysis of Social Movements written by Nicole Doerr and published by Emerald Group Publishing. This book was released on 2013-03-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue is a key text in the current study of social movements. It introduces new analytical concepts for understanding visuals in social movements and examines case studies from across the globe; such as analysis of the symbols used in the Egyptian uprising, and contested images from anti-surveillance protests in Europe.

Author : Kyu Ho Youm
Publisher : Lexington Books
ISBN 13 : 1498583334
Total Pages : 375 pages
Book Rating : 4.36/5 ( download)

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Download or read book Korean Communication, Media, and Culture written by Kyu Ho Youm and published by Lexington Books. This book was released on 2018-08-31 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Korean Communication, Media, and Culture is a bibliography of English-language publications for non-Korean-speaking academics, researchers, and professionals. In addition to the actual annotations of all the major books, book chapters, journal articles, and theses/dissertations, each chapter includes contextual introductory commentary on its topic. The authors not only historicize their findings but they also prescribe the direction that English-language research on Korean communication should take.

Author : Victoria Guillén-Nieto
Publisher : Peter Lang
ISBN 13 : 9783039116881
Total Pages : 406 pages
Book Rating : 4.86/5 ( download)

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Download or read book Intercultural Business Communication and Simulation and Gaming Methodology written by Victoria Guillén-Nieto and published by Peter Lang. This book was released on 2009 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.29/5 ( download)

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Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

Author : Barry Thatcher
Publisher : Routledge
ISBN 13 : 1351841386
Total Pages : 273 pages
Book Rating : 4.82/5 ( download)

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Download or read book Teaching Intercultural Rhetoric and Technical Communication written by Barry Thatcher and published by Routledge. This book was released on 2017-03-02 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.

Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 1317759761
Total Pages : 311 pages
Book Rating : 4.68/5 ( download)

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Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Author : Emmanuel C. Alozie
Publisher : Bentham Science Publishers
ISBN 13 : 1608059766
Total Pages : 111 pages
Book Rating : 4.68/5 ( download)

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Download or read book Capitalist Realism in Africa: Realities and Myths in Advertising written by Emmanuel C. Alozie and published by Bentham Science Publishers. This book was released on 2015-01-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. Since the end of the Cold War, the several African nations (or "emerging countries") have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media – including advertising – to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot. “Capitalist Realism” in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context.