Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.30/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483309991
Total Pages : 337 pages
Book Rating : 4.96/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author : Kim Sheehan
Publisher :
ISBN 13 : 9781452233130
Total Pages : 333 pages
Book Rating : 4.36/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Sheehan and published by . This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

Author : Carol J. Pardun
Publisher : John Wiley & Sons
ISBN 13 : 1118587626
Total Pages : 346 pages
Book Rating : 4.21/5 ( download)

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Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author : Paul Hedges
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440803420
Total Pages : 1041 pages
Book Rating : 4.20/5 ( download)

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Download or read book Controversies in Contemporary Religion written by Paul Hedges and published by Bloomsbury Publishing USA. This book was released on 2014-09-09 with total page 1041 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious or spiritual beliefs underpin many controversies and conflicts in the contemporary world. Written by a range of scholarly contributors, this three-volume set provides contextual background information and detailed explanations of religious controversies across the globe. Controversies in Contemporary Religion: Education, Law, Politics, Society, and Spirituality is a three-volume set that addresses a wide variety of current religious issues, analyzing religion's role in the rise of fundamentalism, censorship, human rights, environmentalism and sustainability, sexuality, bioethics, and other questions of widespread interest. Providing in-depth context and analysis far beyond what's available in the news or online, this work will enable readers to understand the nature of and reasons for controversies in current headlines. The first volume covers theoretical and academic debates, the second looks at debates in the public square and ethical issues, while the third examines specific issues and case studies. These volumes bring detailed and careful debate of a range of controversies together in one place, including topics not often covered—for example, how religions promote or hinder social cohesion and peace, the relationship of religions to human rights, and the intersection of Buddhism and violence. Written by a range of experts that includes both established and emerging scholars, the text explains key debates in ways that are accessible and easy to understand for lay readers as well as undergraduate students researching particular issues or global religious trends.

Author : Barton Macchiette
Publisher : Dushkin/McGraw-Hill
ISBN 13 : 9780072384499
Total Pages : 412 pages
Book Rating : 4.92/5 ( download)

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Download or read book Taking Sides written by Barton Macchiette and published by Dushkin/McGraw-Hill. This book was released on 2001 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides access to current articles about marketing selected from magazines, newspapers and journals.

Author : Jacques De Launay
Publisher : Elsevier
ISBN 13 : 1483164519
Total Pages : 344 pages
Book Rating : 4.19/5 ( download)

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Download or read book Major Controversies of Contemporary History written by Jacques De Launay and published by Elsevier. This book was released on 2014-05-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major Controversies of Contemporary History provides a detailed analysis of all published sources concerning the major controversies of contemporary history. This book presents the various works dealing with contemporary history covering the period 1914 to 1945. Organized into three parts encompassing 13 chapters, this book begins with an overview of the complicity of the Serbian government in the Sarajevo outrage on June 28, 1914. This text then discusses the Austro–Hungarian declaration of war on Serbia, taking into account the risk of Russian intervention. Other chapters consider the significant role that the Russian chief of general staff plays in the decision to announce general mobilizations. This book discusses as well the nature of the plans for a preventive war during the period 1933–1934. The final chapter deals with the Potsdam Conference in 1945, wherein the agenda includes the drafting of the peace treaty, the occupation of Germany, and the political organization of liberated Europe. This book is a valuable resource for historians and students.

Author : Edward Lama Wonkeryor
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433115486
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book Dimensions of Racism in Advertising written by Edward Lama Wonkeryor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.

Author : Oliver Leaman
Publisher : Routledge
ISBN 13 : 1134499825
Total Pages : 260 pages
Book Rating : 4.23/5 ( download)

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Download or read book Controversies in Contemporary Islam written by Oliver Leaman and published by Routledge. This book was released on 2013-10-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps to deepen our understanding of the varieties of contemporary Islam and the issues that are of most concern to Muslims today. Oliver Leaman explores some of the controversies and debates that exist within Islam and between Islam and other religions. He considers how the religion can be defined by looking at the contrast between competing sets of beliefs, and arguments amongst Muslims themselves over the nature of the faith. Areas covered include: Qur’anic interpretation, gender, finance, education, and nationalism. Examples are taken from a range of contexts and illustrate the diversity of approaches to Islam that exists today.

Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.50/5 ( download)

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Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.