Content

Author : Kate Eichhorn
Publisher : MIT Press
ISBN 13 : 0262543281
Total Pages : 188 pages
Book Rating : 4.86/5 ( download)

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Download or read book Content written by Kate Eichhorn and published by MIT Press. This book was released on 2022-05-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.

Author : Erin Kissane
Publisher : Book Apart
ISBN 13 : 9781952616518
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Author : Kate Woodford
Publisher :
ISBN 13 : 9780521824231
Total Pages : 1550 pages
Book Rating : 4.30/5 ( download)

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Download or read book Cambridge Advanced Learner's Dictionary written by Kate Woodford and published by . This book was released on 2003 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.

Author : Sara Wachter-Boettcher
Publisher : Rosenfeld Media
ISBN 13 : 193382090X
Total Pages : 240 pages
Book Rating : 4.03/5 ( download)

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Download or read book Content Everywhere written by Sara Wachter-Boettcher and published by Rosenfeld Media. This book was released on 2012-12-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Author : Julie Gess-Newsome
Publisher : Springer Science & Business Media
ISBN 13 : 9781402002755
Total Pages : 324 pages
Book Rating : 4.50/5 ( download)

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Download or read book Examining Pedagogical Content Knowledge written by Julie Gess-Newsome and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ambitious text is the first of its kind to summarize the theory, research, and practice related to pedagogical content knowledge. The audience is provided with a functional understanding of the basic tenets of the construct as well as its applications to research on science teacher education and the development of science teacher education programs.

Author : Andy Crestodina
Publisher :
ISBN 13 : 9780988336407
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0132883244
Total Pages : 256 pages
Book Rating : 4.45/5 ( download)

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Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 0071819916
Total Pages : 368 pages
Book Rating : 4.16/5 ( download)

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Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Author : Gabriel M. A. Segal
Publisher : MIT Press
ISBN 13 : 9780262264563
Total Pages : 196 pages
Book Rating : 4.60/5 ( download)

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Download or read book A Slim Book about Narrow Content written by Gabriel M. A. Segal and published by MIT Press. This book was released on 2000-06-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good understanding of the nature of a property requires knowing whether that property is relational or intrinsic. Gabriel Segal's concern is whether certain psychological properties—specifically, those that make up what might be called the "cognitive content" of psychological states—are relational or intrinsic. He claims that content supervenes on microstructure, that is, if two beings are identical with respect to their microstructural properties, then they must be identical with respect to their cognitive contents. Segal's thesis, a version of internalism, is that being in a state with a specific cognitive content does not essentially involve standing in any real relation to anything external. He uses the fact that content locally supervenes on microstructure to argue for the intrinsicness of content. Cognitive content is fully determined by intrinsic, microstructural properties: duplicate a subject in respect to those properties and you duplicate their cognitive contents. The book, written in a clear, engaging style, contains four chapters. The first two argue against the two leading externalist theories. Chapter 3 rejects popular theories that endorse two kinds of content: "narrow" content, which is locally supervenient, and "broad" content, which is not. Chapter 4 defends a radical alternative version of internalism, arguing that narrow content is a variety of ordinary representation, that is, that narrow content is all there is to content. In defending internalism, Segal does not claim to defend a general philosophical theory of content. At this stage, he suggests, it should suffice to cast reasonable doubt on externalism, to motivate internalism, and to provide reasons to believe that good psychology is, or could be, internalist.

Author : Pamela Wilson
Publisher :
ISBN 13 : 9780997875423
Total Pages : 216 pages
Book Rating : 4.29/5 ( download)

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Download or read book Master Content Strategy written by Pamela Wilson and published by . This book was released on 2018-10-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A masterclass in content marketing strategy for content creators at every stage of the journey