Contemporary Radio Programming Strategies

Author : David T. MacFarland
Publisher : Routledge
ISBN 13 : 1315443511
Total Pages : 225 pages
Book Rating : 4.15/5 ( download)

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Download or read book Contemporary Radio Programming Strategies written by David T. MacFarland and published by Routledge. This book was released on 2016-10-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’

Author : Eric Norberg
Publisher : CRC Press
ISBN 13 : 1136026908
Total Pages : 206 pages
Book Rating : 4.04/5 ( download)

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Download or read book Radio Programming: Tactics and Strategy written by Eric Norberg and published by CRC Press. This book was released on 1996-05-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

Author : David MacFarland
Publisher : Routledge
ISBN 13 : 1136686851
Total Pages : 286 pages
Book Rating : 4.56/5 ( download)

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Download or read book Future Radio Programming Strategies written by David MacFarland and published by Routledge. This book was released on 2013-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally. The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.

Author : David Giovannoni
Publisher :
ISBN 13 : 9780897761260
Total Pages : 107 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Public Radio Programming Strategies written by David Giovannoni and published by . This book was released on 1992 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eric G. Norbert
Publisher : Taylor & Francis
ISBN 13 : 113602297X
Total Pages : 51 pages
Book Rating : 4.75/5 ( download)

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Download or read book Radio Programming Tactics and Strategies written by Eric G. Norbert and published by Taylor & Francis. This book was released on 2018-05-04 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.

Author : Lynne Gross
Publisher : CRC Press
ISBN 13 : 1136068864
Total Pages : 345 pages
Book Rating : 4.67/5 ( download)

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Download or read book Programming for TV, Radio & The Internet written by Lynne Gross and published by CRC Press. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Author : Raymond L. Carroll
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.44/5 ( download)

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Download or read book Electronic Media Programming written by Raymond L. Carroll and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1993 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on strategies for programming small market, local stations (rather than the major networks), and it explores the wide range of choices and options available to the programmer. The authors include discussions of both radio and television in each chapter, and aim to make the instruction immediately applicable to real business programming considerations. Electronic Media Programming highlights important economic issues, emphasizing and exploring effective marketing research and audience analysis in making programming decisions.

Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.36/5 ( download)

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Download or read book Broadcast/cable Programming written by Susan Tyler Eastman and published by . This book was released on 1993 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

Author : Michael C. Keith
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.31/5 ( download)

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Download or read book Radio Programming written by Michael C. Keith and published by . This book was released on 1987 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Susan Tyler Eastman
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781111835026
Total Pages : 480 pages
Book Rating : 4.20/5 ( download)

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Download or read book Media Programming written by Susan Tyler Eastman and published by Wadsworth Publishing Company. This book was released on 2012-03-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.