Consumer Behavior Theories

Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 196 pages
Book Rating : 4.56/5 ( download)

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Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.98/5 ( download)

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Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John A. Howard
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.65/5 ( download)

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Download or read book Consumer Behavior written by John A. Howard and published by McGraw-Hill Companies. This book was released on 1977 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles Glenn Walters
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.8D/5 ( download)

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Download or read book Consumer Behavior: Theory and Practice written by Charles Glenn Walters and published by McGraw-Hill/Irwin. This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michaela Wanke
Publisher : Psychology Press
ISBN 13 : 1136642846
Total Pages : 407 pages
Book Rating : 4.45/5 ( download)

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Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Author : Daniel L. Wardlow
Publisher : Routledge
ISBN 13 : 1317991737
Total Pages : 296 pages
Book Rating : 4.31/5 ( download)

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Download or read book Gays, Lesbians, and Consumer Behavior written by Daniel L. Wardlow and published by Routledge. This book was released on 2014-01-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior’s scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.

Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 646 pages
Book Rating : 4.83/5 ( download)

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Download or read book Consumer Behavior and the Behavioral Sciences written by Steuart Henderson Britt and published by . This book was released on 1966 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles Glenn Walters
Publisher :
ISBN 13 :
Total Pages : 636 pages
Book Rating : 4.64/5 ( download)

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Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steuart Henderson Britt
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.75/5 ( download)

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Download or read book Consumer Behavior and the Behavioral Sciences written by Steuart Henderson Britt and published by . This book was released on 1966 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: