Conscious Business Manifesto

Author : Thomas Eckschmidt
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.27/5 ( download)

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Download or read book Conscious Business Manifesto written by Thomas Eckschmidt and published by . This book was released on 2020-05-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that the change is past due. We talk about four different industrial revolution, but the true revolution that few have been talking about is to bring business back to its essence. The different revolutions are just tools to add to the business toolbox. Since the beginning of this century a multitude of movements rethinking capitalism have emerged. From John Mackey's Conscious Capitalism, to Michel Porter Shared Value, Sir Richard Branson B Team to Bill Gates Inclusive Capitalism. Another 20 movements are out there. The last crisis has brought us all, as individuals and organization, to think about our personal purpose and the business role in society. What is really important and what is not? What is the essence of business? Are we solving problems or are we actually causing them though our organizations? This could be the tipping point. Some companies will perish through this crisis, some will come through crippled, and other will strengthen their position and role. Where does your organization stand? We are here to invite you to join the real business revolution: the consciousness revolution.

Author : Fred Kofman
Publisher : ReadHowYouWant.com
ISBN 13 : 1427098182
Total Pages : 546 pages
Book Rating : 4.84/5 ( download)

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Download or read book Conscious Business written by Fred Kofman and published by ReadHowYouWant.com. This book was released on 2008-11 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents techniques for organizational success that involve embracing such qualities as integrity, authenticity, accountability, and honesty.

Author : Steven Morris
Publisher :
ISBN 13 : 9781950466283
Total Pages : 338 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Beautiful Business written by Steven Morris and published by . This book was released on 2021-10-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beautiful Business encourages entrepreneurs to reclaim their business and life as a fundamental creative journey that enables their people and their business entity to continually evolve and thrive. Based on timeless business, psychology, and artistic principles put forward by some of the greatest hearts and minds in history, The Beautiful Business presents an actionable manifesto to shape any business into an unignorable entity that stands the test of time. This book will change the questions you ask about why your business exists. It will change the way you see your business, your life, and the people around you. It will change how you measure success in your business. It will help you, the business seeker, to make a more beautiful business, life, and world. Your business matters. Make it beautiful.

Author : Fred Kofman
Publisher :
ISBN 13 : 9780369304131
Total Pages : 732 pages
Book Rating : 4.36/5 ( download)

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Download or read book Conscious Business written by Fred Kofman and published by . This book was released on 2008-11 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, ""means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member. ""

Author : John Grant
Publisher : Wiley + ORM
ISBN 13 : 1119995035
Total Pages : 356 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Brand Innovation Manifesto written by John Grant and published by Wiley + ORM. This book was released on 2011-01-19 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

Author : Michael Raynor
Publisher : Crown Currency
ISBN 13 : 0385531672
Total Pages : 258 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Innovator's Manifesto written by Michael Raynor and published by Crown Currency. This book was released on 2011-08-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures more accurately. Raynor’s groundbreaking research, and deeper understanding of the mechanisms and drivers of Disruption make this approach to innovation more powerful and more useful than ever. Despite the groaning shelves of books offering advice on innovation, most managers continue to struggle to create the profitable growth their companies need. The reason? The vast majority of management theories base their prescriptions on explanations of the past. When it comes to predicting successful innovation, a willingness to apply the empirical and theoretical rigor of the scientific method to prove what will work in the real world has been notable by its absence. Until now. In the Innovator’s Manifesto, Michael E. Raynor, a director at Deloitte Consulting, LLP., coauthor of The Innovator’s Solution, and author of The Strategy Paradox, shows how Disruption theory can help managers more accurately predict which businesses will survive – and which will die. In fact, Raynor argues that Disruption theory is the only theory which has been statistically proven to be an effective predictive tool. The book draws on the research of the New Business Initiatives (NBI) group at Intel, analyzing forty-eight new ventures that NBI researched, scrutinized, and ultimately funded. The group’s success rate was comparable to venture capitalists throughout the industry – roughly 10 percent. However, when the principles of Disruption theory were applied to these forty-eight funded ventures in controlled experiments, the subjects’ accuracy rates improved significantly – by almost 40 percent. Raynor replicated these experiments with over 300 MBA students at schools in the United States and Canada, including Harvard, with even more impressive results: systematic improvements in predictive accuracy of up to 50 percent. In other words, not only is disruption effective, it can be readily and successfully taught and applied. The Innovator’s Manifesto is the most significant advance in our understanding of the mechanisms and implications of Disruption theory since Christensen’s seminal 1997 work, The Innovator’s Dilemma. For the first time disruption theory has been shown to give managers and investors effective tools they can use in their efforts to create the success they seek.

Author : Steve Forbes
Publisher : Crown Currency
ISBN 13 : 0307951596
Total Pages : 611 pages
Book Rating : 4.95/5 ( download)

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Download or read book Freedom Manifesto written by Steve Forbes and published by Crown Currency. This book was released on 2012-08-21 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Steve Forbes, the iconic editor in chief of Forbes Media, and Elizabeth Ames coauthors of How Capitalism Will Save Us—comes a new way of thinking about the role of government and the morality of free markets. Americans today are at a turning point. Are we a coun­try founded on the values of freedom and limited gov­ernment, as envisioned by the founding fathers in the Declaration of Independence and the Constitution? Or do we want to become a European-style socialist democ­racy? What best serves the public good—freedom or Big Government? In Freedom Manifesto, Forbes and Ames offer a new twist on this historic debate. Today’s bloated and bureau­cratic government, they argue, is anything but a force for compassion. Instead of assuring fairness, it promotes favoritism. Instead of furthering opportunity, it stifles economic growth. Instead of unleashing innovation and material abundance, its regulations and price controls create rigidity and scarcity. Not only are Big Govern­ment’s inefficient and ever-expanding bureaucracies ill-equipped to deliver on their promises—they are often guilty of the very greed, excess, and corruption routinely ascribed to the private sector. The only way to a truly fair and moral society, the authors say, is through economic freedom—free people and free markets. Throughout history, open markets have helped the poor and everyone else by unleashing unprecedented creativity, generating wealth, and raising living standards. Promoting trust, generosity, and de­mocracy, economic freedom has been a more powerful force for individual rights, self-determination—and hu­manity—than any government bureaucracy. Freedom Manifesto captures the spirit of a new movement that is questioning old ideas about the mo­rality of government and markets for the first time since the Great Depression. Going beyond the familiar explanations and sound bites, the authors provide a fully developed framework of “first principles” for a true understanding of the real moral and ethical distinctions between more and less government. This timely and provocative book shows why free markets and liberty are the only way to a better future and a fair and humane society.

Author : Umair Haque
Publisher : Harvard Business Press
ISBN 13 : 1422172341
Total Pages : 251 pages
Book Rating : 4.46/5 ( download)

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Download or read book The New Capitalist Manifesto written by Umair Haque and published by Harvard Business Press. This book was released on 2011-01-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this manifesto-style book, radical economist and strategist Umair Haque calls for the end of the corrupt business ideals that exemplify business as usual. His passionate vision for "Capitalism 2.0," or "constructive capitalism," is one in which old paradigms of wasteful growth, inefficient competition, and self-destructive ideals are left far behind at this reset moment. According the Haque, the economic crisis was not a market failure or even a financial crisis, but an institutional one. Haque details a holistic five-step plan for both reducing the negative and exploitive nature of the current system and ensuring positive social and economic growth for the future. Haque calls for a reexamination of ideals, and urges business away from competition and rivalries and toward a globally-conscious and constructive model--and a constructive future. Haque argues that companies must learn to orient their business models around: - renewal in order to maximize efficiency - equity in order to maximize productivity - meaning in order to maximize effectiveness - democracy in order to maximize agility - peace in order to maximize evolvability These new business ideals focus on the human element - not profit exclusively - and are easily tailored for any size or type of business, as long as they are willing to make bold and sustained changes to the current system.

Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Author : Paul Polman
Publisher : Harvard Business Press
ISBN 13 : 1647821312
Total Pages : 194 pages
Book Rating : 4.19/5 ( download)

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Download or read book Net Positive written by Paul Polman and published by Harvard Business Press. This book was released on 2021-10-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Best Business Book of the Year Named one of 10 Best New Management Books for 2022 by Thinkers50 "An advocate of sustainable capitalism explains how it's done" — The Economist "Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times Named as recommended reading by Fortune's CEO Daily "…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result. In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them. Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it. Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind? Join the movement at netpositive.world