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Author : Larry Z. Leslie
Publisher : Routledge
ISBN 13 : 1317350952
Total Pages : 399 pages
Book Rating : 4.58/5 ( download)

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Download or read book Community Psychology, CourseSmart Solutions eTextbook for Rasmussen/Ambassador written by Larry Z. Leslie and published by Routledge. This book was released on 2015-11-19 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.

Author : Larry Z. Leslie
Publisher : Routledge
ISBN 13 : 1317350960
Total Pages : 257 pages
Book Rating : 4.65/5 ( download)

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Download or read book Communication Research Methods in Postmodern Culture written by Larry Z. Leslie and published by Routledge. This book was released on 2015-11-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 0470169001
Total Pages : 452 pages
Book Rating : 4.01/5 ( download)

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Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2008-01-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.

Author : Leland T. Blank
Publisher : McGraw-Hill Science, Engineering & Mathematics
ISBN 13 : 9780072517149
Total Pages : 0 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Engineering Economy written by Leland T. Blank and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Author : Gary Armstrong
Publisher : Pearson UK
ISBN 13 : 1292200650
Total Pages : 1027 pages
Book Rating : 4.51/5 ( download)

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Download or read book Marketing written by Gary Armstrong and published by Pearson UK. This book was released on 2019 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

Author : Walter Lockhart Gordon
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.06/5 ( download)

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Download or read book A Choice for Canada written by Walter Lockhart Gordon and published by . This book was released on 1966 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kenneth Le Meunier-FitzHugh
Publisher : Oxford University Press
ISBN 13 : 019256224X
Total Pages : 177 pages
Book Rating : 4.41/5 ( download)

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Download or read book Marketing: A Very Short Introduction written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press. This book was released on 2021-02-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Author : Thomas F. Oltmanns
Publisher : Prentice Hall
ISBN 13 : 9780205037438
Total Pages : 0 pages
Book Rating : 4.37/5 ( download)

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Download or read book Abnormal Psychology written by Thomas F. Oltmanns and published by Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not about them, it's about all of us. With a focus on critical thinking, Oltmanns and Emery prepare students for the DSM-V and beyond by addressing key issues and concepts that will remain, even as diagnostic criteria change. In Abnormal Psychology, 7th edition Oltmanns and Emery bring both the science and personal aspects of abnormal psychology to life with a focus on evidence-based practice and emerging research. The authors emphasize that abnormal psychology is not about "them," it's about all of us. Using extensive case studies, they present the most cutting edge information on abnormal psychology by covering methods and treatment in context. Organized around the way students learn, this ground breaking text integrates the biological, psychological, and social perspectives in one concurrent story. Teaching & Learning Experience Personalize Learning - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - With a focus on critical thinking students are encouraged to be "inquiring skeptics." Engage Students - "Speaking Out" video series and case studies woven throughout each chapter engage students in the science and the practice of abnormal psychology. Explore Research - Detailed coverage of research methods and treatment is presented in every chapter; treatment is also covered in a standalone chapter. Support Instructors - "Speaking Out" videos on DVD, MyPsychLab's Class Prep, video embedded PowerPoints on DVD, MyTest, clicker questions, and an instructor's manual provide extensive support for instructors. Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit: www.mypsychlab.com or you can purchase a valuepack of the text + MyPsychLab (at no additional cost). VP: 9780205229260

Author : Robert S. Behnke
Publisher : Human Kinetics
ISBN 13 : 149258259X
Total Pages : 774 pages
Book Rating : 4.95/5 ( download)

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Download or read book Kinetic Anatomy written by Robert S. Behnke and published by Human Kinetics. This book was released on 2012-06-04 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created primarily for those who will work in physical activity fields, the third edition of Kinetic Anatomy continues to building on its previous editions to assert itself as the ideal resource for learning structural anatomy and how it affects movement. The text gives students a firm concept of musculoskeletal anatomy by systematically assembling each component of the human body. Layer by layer, readers will study bones, ligaments, joints, and muscles on the bones, as well as the nerves and blood vessels that supply these muscles that are essential for movement. Kinetic Anatomy, Third Edition, includes coverage of three major structures that are not often considered when studying the anatomy of movement: the brain, heart, and lungs. As the centerpieces for the nervous, cardiovascular, and respiratory systems, these structures are essential to human movement and are highlighted throughout the text where appropriate. In addition, other fundamental features make this resource a valuable tool for learning and teaching human anatomy: • A one-year subscription to Musculoskeletal Anatomy Review, an online anatomy program, provides an interactive forum for reviewing regional structural anatomy. • A new chapter on the head completes the regional approach followed in the text. • More information on muscle and motor units helps broaden information on movement potential in selected sport activities. • Expanded discussion on joint strength and movement and the function of muscles (agonists, antagonists, stabilizers, and synergists), levers, and exercise supports understanding of how the human body is constructed. • Full-color photos and illustrations enhance the learning experience. • New Functional Movement Exercises provide students with the opportunity for practical application of their studies by asking them to identify the prime mover, antagonist, fixator, and synergist muscle in a particular movement. • Hands On exercises throughout the book offer students practice in physically identifying anatomical structures on themselves or on a partner. Included with each new text is a key code allowing students one-year access to the online anatomy program Musculoskeletal Anatomy Review. This engaging supplement to the text offers a regional review of structural anatomy with exceptionally detailed, high-quality graphic images—the majority provided by Primal Pictures. Students can mouse over muscles and click for muscle identification, and each chapter features a pretest and posttest evaluation to help students pinpoint knowledge gaps and test their retention. The pretest can be taken multiple times and is generated randomly so it will never be the same, but the posttest may be taken only once. Test results can be printed and turned in so instructors have the option to use the tests as a grading tool. To further facilitate learning, each chapter in the book concludes with a review of the key terms referred to in the chapter, suggested learning activities, and review questions in multiple-choice and fill-in-the-blank formats. The answers to the questions are provided at the end of the book. For instructors, a new image bank accompanies the updated instructor guide and test package to aid in delivering the course content. Kinetic Anatomy, Third Edition, is an outstanding introductory resource for those who plan to specialize in any field related to physical activity. Readers will learn what structures are involved in movement and how those structures should function, allowing them to identify problems and correct them to enhance physical activity.

Author : Robert W. Shumaker
Publisher : Johns Hopkins University Press
ISBN 13 : 1421439565
Total Pages : 353 pages
Book Rating : 4.63/5 ( download)

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Download or read book Saving Endangered Species written by Robert W. Shumaker and published by Johns Hopkins University Press. This book was released on 2020-10-27 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schaller, Robert W. Shumaker, Sigourney Weaver, Patricia Chapple Wright