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Author : Edd Applegate
Publisher :
ISBN 13 : 9788190445474
Total Pages : 0 pages
Book Rating : 4.72/5 ( download)
Download or read book Cases In Advertising & Marketing Management, 1/e written by Edd Applegate and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U. C. Mathur
Publisher : New Age International
ISBN 13 : 8122415946
Total Pages : 17 pages
Book Rating : 4.40/5 ( download)
Download or read book Advertising Management Text And Cases written by U. C. Mathur and published by New Age International. This book was released on 2005 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.
Author : Kenneth E. Clow
Publisher : SAGE Publications
ISBN 13 : 1412996031
Total Pages : 561 pages
Book Rating : 4.37/5 ( download)
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 1000414108
Total Pages : 243 pages
Book Rating : 4.03/5 ( download)
Download or read book Advertising Management in a Digital Environment written by Larry D. Kelley and published by Routledge. This book was released on 2021-07-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131761397
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742538368
Total Pages : 236 pages
Book Rating : 4.62/5 ( download)
Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Author : Larry D. Kelley
Publisher : M E Sharpe Incorporated
ISBN 13 : 9780765622617
Total Pages : 120 pages
Book Rating : 4.10/5 ( download)
Download or read book Cases in Advertising Management written by Larry D. Kelley and published by M E Sharpe Incorporated. This book was released on 2009 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 : 9780471555179
Total Pages : 598 pages
Book Rating : 4.77/5 ( download)
Download or read book Lotus Template Software to Accompany Cases in Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1992 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.07/5 ( download)
Download or read book Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1995 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
Author : Rajiv Lal
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.84/5 ( download)
Download or read book Marketing Management written by Rajiv Lal and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
