Case Based Research In Tourism Travel Hospitality And Events

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.13/5 ( download)

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Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9819718910
Total Pages : 271 pages
Book Rating : 4.17/5 ( download)

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Download or read book Case Based Research in Tourism, Travel, and Hospitality written by Marianna Sigala and published by Springer Nature. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1351702211
Total Pages : 294 pages
Book Rating : 4.18/5 ( download)

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Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

Author : Paul Brunt
Publisher : SAGE
ISBN 13 : 1526422247
Total Pages : 361 pages
Book Rating : 4.48/5 ( download)

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Download or read book Research Methods in Tourism, Hospitality and Events Management written by Paul Brunt and published by SAGE. This book was released on 2017-09-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Author : Rob Harris
Publisher :
ISBN 13 : 9781862505025
Total Pages : 228 pages
Book Rating : 4.20/5 ( download)

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Download or read book Case Studies in Tourism and Hospitality Marketing written by Rob Harris and published by . This book was released on 2005-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.

Author : Deborah Breiter Terry
Publisher : Kendall Hunt Publishing Company
ISBN 13 : 9781524936129
Total Pages : 228 pages
Book Rating : 4.2X/5 ( download)

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Download or read book Contemporary Cases in Event Management written by Deborah Breiter Terry and published by Kendall Hunt Publishing Company. This book was released on 2017-08-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gürhan Aktaş
Publisher : Taylor & Francis
ISBN 13 : 1000600319
Total Pages : 270 pages
Book Rating : 4.15/5 ( download)

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Download or read book International Case Studies in Tourism Marketing written by Gürhan Aktaş and published by Taylor & Francis. This book was released on 2022-06-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1135038260
Total Pages : 1527 pages
Book Rating : 4.67/5 ( download)

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Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Author : Sue Beeton
Publisher : Springer
ISBN 13 : 9811306389
Total Pages : 274 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Study of Food, Tourism, Hospitality and Events written by Sue Beeton and published by Springer. This book was released on 2018-06-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.

Author : Rob Hallak
Publisher : Edward Elgar Publishing
ISBN 13 : 1803920025
Total Pages : 445 pages
Book Rating : 4.23/5 ( download)

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Download or read book Handbook of Tourism Entrepreneurship written by Rob Hallak and published by Edward Elgar Publishing. This book was released on 2024-05-02 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Tourism Entrepreneurship outlines the foundations of success in the tourism sector, examining the ways in which small and medium sized enterprises (SMEs) can become economic engines for tourism destinations by boosting regional growth and prosperity.