Brand Seduction

Author : Daryl Weber
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.59/5 ( download)

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Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Author : Robert Greene
Publisher : Profile Books
ISBN 13 : 1847651402
Total Pages : 496 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Author : Maya Banks
Publisher : Penguin
ISBN 13 : 0425266974
Total Pages : 305 pages
Book Rating : 4.77/5 ( download)

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Download or read book Sweet Seduction written by Maya Banks and published by Penguin. This book was released on 2012-12-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM NEW YORK TIMES BESTSELLING AUTHOR OF THE BREATHLESS TRILOGY MAYA BANKS He was the stuff erotic dreams are made of... Salon owner Julie Stanford wanted Nathan Tucker ever since she gave him his first massage. Getting paid to feel every inch of his body, stripped, oiled, and spread out in front of her...the stuff dreams are made of. But the sexy guy was oblivious to the signals she was sending—until she finished off his final rub-down with something extra. In fact, the best extra he ever had. Unfortunately, he came around too late. Now Julie's moving on. She was everything he'd dreamed of... The woman was driving him crazy. She lit fire to his insides, then ran like a scalded cat. And now she's going to someone else to have all her fantasies fulfilled? Over his dead body. He's more than willing to give her what she wants, and as soon as he pins the little minx down, he'll show her his own brand of sweet seduction.

Author : Damon Brand
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781500940300
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Magickal Seduction written by Damon Brand and published by Createspace Independent Publishing Platform. This book was released on 2014-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is somebody you have longed for, the magick in this book can bring that person to you. If you want casual sex with attractive people, the magick here works. If you're looking for true love, this magick can set the wheels of passion in motion.This highly sought-after volume is available once more. Damon Brand combines ancient magick with modern ideas, to bring new passion into your life.You will discover:Magick to attract the person you desire.A talisman that turns attraction into love.A ritual to create a magnetic aura of seduction.True seduction is the art of attracting the people who will please you most, sexually and emotionally. At its best, seduction is a gift to the one you seduce.This book gives you the tools you need to create a powerful magickal energy that attracts romance, love and sex.

Author : Ken Power
Publisher : Cricketsong Books
ISBN 13 : 9780971448100
Total Pages : 0 pages
Book Rating : 4.08/5 ( download)

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Download or read book In the Company of Good and Evil written by Ken Power and published by Cricketsong Books. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise and fall of Value America.com.

Author : Janice Maynard
Publisher : Harlequin
ISBN 13 : 1488062900
Total Pages : 187 pages
Book Rating : 4.02/5 ( download)

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Download or read book After Hours Seduction written by Janice Maynard and published by Harlequin. This book was released on 2020-05-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long hours alone with her ex. What could go wrong? Wanting him was a mistake, And still she said yes... When Katie Duncan agrees to work with her boss’s brother, she knows she’s stepping into the lion’s den. The man she’ll be living with is her former lover, billionaire Quinten Stone. Their passion sizzled until Katie couldn’t accept Quinten’s wealthy world. She’d walked away to save herself. Now the alpha CEO is back in her life, tempting as ever...and hell-bent on seducing Katie back into his bed... USA TODAY Bestselling Author

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 1789664675
Total Pages : 311 pages
Book Rating : 4.76/5 ( download)

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Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Author : William A. Schwartz
Publisher : Univ of California Press
ISBN 13 : 0520329732
Total Pages : 308 pages
Book Rating : 4.37/5 ( download)

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Download or read book The Nuclear Seduction written by William A. Schwartz and published by Univ of California Press. This book was released on 2023-04-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1990.

Author : Robert Heath
Publisher : John Wiley & Sons
ISBN 13 : 0470974885
Total Pages : 60 pages
Book Rating : 4.89/5 ( download)

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Download or read book Seducing the Subconscious written by Robert Heath and published by John Wiley & Sons. This book was released on 2012-04-09 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0698184548
Total Pages : 626 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Laws of Human Nature written by Robert Greene and published by Penguin. This book was released on 2018-10-23 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.