Brand Like A Rock Star

Author : Steve Jones
Publisher : Greenleaf Book Group
ISBN 13 : 1608322734
Total Pages : 248 pages
Book Rating : 4.32/5 ( download)

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Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

Author : Mack Collier
Publisher : McGraw Hill Professional
ISBN 13 : 0071806105
Total Pages : 225 pages
Book Rating : 4.07/5 ( download)

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Download or read book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra written by Mack Collier and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

Author : Ted Demopoulos
Publisher : Morgan James Publishing
ISBN 13 : 1683504836
Total Pages : 177 pages
Book Rating : 4.32/5 ( download)

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Download or read book Infosec Rock Star written by Ted Demopoulos and published by Morgan James Publishing. This book was released on 2017-06-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you noticed that some people in infosec simply have more success than others, however they may define success? Some people are simply more listened too, more prominent, make more of a difference, have more flexibility with work, more freedom, choices of the best projects, and yes, make more money. They are not just lucky. They make their luck. The most successful are not necessarily the most technical, although technical or "geek" skills are essential. They are an absolute must, and we naturally build technical skills through experience. They are essential, but not for Rock Star level success. The most successful, the Infosec Rock Stars, have a slew of other equally valuable skills, ones most people never develop nor even understand. They include skills such as self direction, communication, business understanding, leadership, time management, project management, influence, negotiation, results orientation, and lots more . . . Infosec Rock Star will start you on your journey of mastering these skills and the journey of moving toward Rock Star status and all its benefits. Maybe you think you can’t be a Rock Star, but everyone can MOVE towards it and reap the benefits of vastly increased success. Remember, “Geek” will only get you so far . . .

Author : Orna Drawas
Publisher :
ISBN 13 : 9780984265121
Total Pages : pages
Book Rating : 4.20/5 ( download)

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Download or read book Perform Like a Rock Star and Still Have Time for Lunch written by Orna Drawas and published by . This book was released on 2012-11-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Flash cards that can be used as reminders, conversation starters or daily mantras to help professionals perform at their peak every day.

Author : Steve Jones
Publisher : Greenleaf Book Group
ISBN 13 : 1626340706
Total Pages : 336 pages
Book Rating : 4.01/5 ( download)

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Download or read book Start You Up written by Steve Jones and published by Greenleaf Book Group. This book was released on 2014-05-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn yourself “up to eleven” with Steve Jones’s unique take on personal branding. Steve Jones, music industry insider and author of Brand Like a Rock Star, once again takes readers on a trip through rock history to reveal often-overlooked lessons on personal branding. The stories Jones has to tell--how a drummer reinvented his instrument when he lost his arm, why Nikki Sixx’s lifestyle killed him and brought him back, how the forces that nearly tore Fleetwood Mac apart actually made their music better--provide the colorful backdrop for the critical lessons on building a high-power personal brand. The book is comprised of five sections that outline the “Five Ps of Personal Branding”--the building blocks for a personal brand: • Positioning--discovering the reader’s unique story • Presentation--laying a framework for communicating personal brands • Passion--how to turn a love into a life’s work • Purpose--crafting a personal brand to make the most impact • Profits--generating a profit, emotionally or fiscally, through personal branding No matter what stage a career is in, success today in any field requires a rock star personal brand. Start You Up will set readers on the path to the goals they’ve always had--and ones they didn’t know were attainable.

Author : Ryan Blair
Publisher : Penguin
ISBN 13 : 1101980559
Total Pages : 258 pages
Book Rating : 4.52/5 ( download)

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Download or read book Rock Bottom to Rock Star written by Ryan Blair and published by Penguin. This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to-this is about going from rock bottom to rock star, something that everybody can relate to. In his first book, Blair shared the brutally honest story of how he went from an at-risk youth, sleeping on a mattress on the floor of a shack, to a self-made multimillionaire by his early twenties. As his story became a national sensation, fans started asking him how they too could become entrepreneurs, take their careers to the next level, and achieve financial freedom. Rock Bottom to Rock Star answers those questions. Blair has battled extreme obstacles: life as a former gang member, balancing a demanding career with single parenthood, building and selling multiple companies, and making and losing tens of millions of dollars (sometimes all in one day). He wants to help others avoid the mistakes he made in the school of hard knocks, so he has compiled his unique advice for going from rock bottom to rock star in whatever field you chose to pursue. Much of his advice is counterintuitive, and definitely not what you would learn in business school. Here's one example: "Don't believe your own hype. The moment you start celebrating, you've left the stage. It wasn't celebration that made you a rock star. It was hard work." If you're serious about making the most of your life and you're ready to become the "rock star next door" instead of just looking up to them, this may be the most rewarding book you'll ever read.

Author : Tiffanie DeBartolo
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402250398
Total Pages : 432 pages
Book Rating : 4.92/5 ( download)

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Download or read book How to Kill a Rock Star written by Tiffanie DeBartolo and published by Sourcebooks, Inc.. This book was released on 2005-09-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Funny, tender, edgy. I wanted the love story to go on forever."—Joan Johnston, bestselling author of No Longer a Stranger Written in the wonderfully honest, edgy, and hilarious voice she perfected in God-Shaped Hole, Tiffanie DeBartolo shines in a passionate new story of music, love, and sacrifice. Eliza Caelum, a young music journalist, is finally getting her footing in New York when she meets Paul Hudson, a talented songwriter and lead singer of the band Bananafish. They soon realize they share more than a reverence for rock music and plunge headlong into love. When Bananafish is signed by a big corporate label, and Paul is on his way to becoming a major rock star, Eliza's past forces her to make a heartbreaking decision that might be the key to Paul's sudden disappearance. A layered and emotional look into the world of music, this raw summer read will resonate with readers who loved Daisy Jones & the Six by Taylor Jenkins Reid. Praise for Tiffanie DeBartolo's God-Shaped Hole: "From highs to heartbreak, DeBartolo conjures an affair to remember."—People "Honest, raw, and engaging."—Booklist "This generation's Love Story."—Kirkus Reviews

Author : Roger Blackwell
Publisher : John Wiley & Sons
ISBN 13 : 0471483443
Total Pages : 258 pages
Book Rating : 4.41/5 ( download)

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Download or read book Brands That Rock written by Roger Blackwell and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

Author : Mari Bolte
Publisher : Capstone
ISBN 13 : 1620650363
Total Pages : 34 pages
Book Rating : 4.63/5 ( download)

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Download or read book Rock Star Style written by Mari Bolte and published by Capstone. This book was released on 2013 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lively text and fun illustrations describe how to draw cool fashions"--

Author : Skye Hoppus
Publisher : Simon and Schuster
ISBN 13 : 1416524975
Total Pages : 240 pages
Book Rating : 4.77/5 ( download)

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Download or read book Rock Star Momma written by Skye Hoppus and published by Simon and Schuster. This book was released on 2007-06-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Gwyneth Paltrow With a little help from Hollywood, being pregnant has become the hippest thing for a woman to be. Fashion icons such as Angelina Jolie, Gwen Stefani, Kate Hudson, and Heidi Klum have made it beautiful to have a bump -- and more important, to show it off. Now, Rock Star Momma is here to help today's fashionistas learn how to hold on to their hipness as they rock-and-roll their way into motherhood. With personal advice from your favorite haute mommas like Gwyneth Paltrow, Elle Macpherson, Britney Spears, Mariska Hargitay, Joely Fisher, Jennie Garth, Kimora Lee Simmons, and many more, Hoppus provides the inside scoop that style-driven pregnant women are looking for. Hoppus also includes must-have tips from industry standouts such as Fit Pregnancy, UrbanBaby, Spanx, Bugaboo, and babystyle! Highlights include: The essential Denim to Die For guide for finding those perfect jeans Baby Shower Babe do's and don'ts, showing how to look and feel your best on this most important day How to go from "gym girl" to "glam girl" in ten minutes flat The Panty Shmanty chapter, helping you navigate the world of maternity bras, panties, and hosiery Well-being, fitness, fashion, and beauty tips for all nine months and beyond A must-have Shopping Bag chapter that provides an arsenal of information and resources for every modern momma-to-be