Big Brands Big Trouble

Author : Jack Trout
Publisher : Wiley
ISBN 13 : 9780471263036
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2002-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Author : J. Anthony Lukas
Publisher : Simon and Schuster
ISBN 13 : 1439128103
Total Pages : 884 pages
Book Rating : 4.07/5 ( download)

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Download or read book Big Trouble written by J. Anthony Lukas and published by Simon and Schuster. This book was released on 2012-07-17 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as "toweringly important" (Baltimore Sun), "a work of scrupulous and significant reportage" (E. L. Doctorow), and "an unforgettable historical drama" (Chicago Sun-Times), Big Trouble brings to life the astonishing case that ultimately engaged President Theodore Roosevelt, Supreme Court justice Oliver Wendell Holmes, and the politics and passions of an entire nation at century's turn. After Idaho's former governor is blown up by a bomb at his garden gate at Christmastime 1905, America's most celebrated detective, Pinkerton James McParland, takes over the investigation. His daringly executed plan to kidnap the radical union leader "Big Bill" Haywood from Colorado to stand trial in Idaho sets the stage for a memorable courtroom confrontation between the flamboyant prosecutor, progressive senator William Borah, and the young defender of the dispossessed, Clarence Darrow. Big Trouble captures the tumultuous first decade of the twentieth century, when capital and labor, particularly in the raw, acquisitive West, were pitted against each other in something close to class war. Lukas paints a vivid portrait of a time and place in which actress Ethel Barrymore, baseball phenom Walter Johnson, and editor William Allen White jostled with railroad magnate E. H. Harriman, socialist Eugene V. Debs, gunslinger Charlie Siringo, and Operative 21, the intrepid Pinkerton agent who infiltrated Darrow's defense team. This is a grand narrative of the United States as it charged, full of hope and trepidation, into the twentieth century.

Author : Dave Barry
Publisher : Penguin
ISBN 13 : 1101442220
Total Pages : 304 pages
Book Rating : 4.27/5 ( download)

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Download or read book Big Trouble written by Dave Barry and published by Penguin. This book was released on 2010-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Barry makes his fiction debut with a ferociously funny novel of love and mayhem in south Florida. In the city of Coconut Grove, Florida, these things happen: A struggling adman named Eliot Arnold drives home from a meeting with the Client From Hell. His teenage son, Matt, fills a Squirtmaster 9000 for his turn at a high school game called Killer. Matt's intended victim, Jenny Herk, sits down in front of the TV with her mom for what she hopes will be a peaceful evening for once. Jenny's alcoholic and secretly embezzling stepfather, Arthur, emerges from the maid's room, angry at being rebuffed. Henry and Leonard, two hit men from New Jersey, pull up to the Herks' house for a real game of Killer, Arthur's embezzlement apparently not having been quite so secret to his employers after all. And a homeless man named Puggy settles down for the night in a treehouse just inside the Herks' yard. In a few minutes, a chain of events that will change the lives of each and every one of them will begin, and will leave some of them wiser, some of them deader, and some of them definitely looking for a new line of work. With a wicked wit, razor-sharp observations, rich characters, and a plot with more twists than the Inland Waterway, Dave Barry makes his debut a complete and utter triumph.

Author : Lisa Papademetriou
Publisher : Millbrook Press
ISBN 13 : 9780761320227
Total Pages : 58 pages
Book Rating : 4.29/5 ( download)

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Download or read book You're in Big Trouble, Brad written by Lisa Papademetriou and published by Millbrook Press. This book was released on 1998-01-01 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called to the principal's office, Brad remembers all the tricks he has played on his classmates and wonders who has turned him in.

Author : John Carpenter
Publisher : BOOM! Studios
ISBN 13 : 9781684153336
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book Big Trouble in Little China Legacy Edition Book One written by John Carpenter and published by BOOM! Studios. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authorized and in-continuity sequel to the cult hit film Big Trouble in Little China, co-written by its creator, John Carpenter, presented in a new value priced format! Jack Burton, a macho, truck-driving adventurer, finds a stowaway demon hiding on his rig, The Pork Chop Express, but that soon becomes the least of his troubles. He helped his best friend Wang save his fiancée from the clutches of an ancient sorcerer, but now the wedding has been invaded by more evil forces with one thing on their minds—revenge against Jack Burton! Director John Carpenter returns with Eric Powell (The Goon) and artist Brian Churilla (Secret History of D.B. Cooper) in the continuing adventures of Jack Burton, taking place mere moments after the ending to the cult-classic film. Collects Big Trouble In Little China #1-12, previously collected in Big Trouble in Little China Volumes 1-3. Legacy Editions collect every issue of the most popular BOOM! Studios series in chronological order and in a newly designed, value priced format for the very first time

Author : Matthew J. Elliot
Publisher : Simon and Schuster
ISBN 13 : 1608868850
Total Pages : 242 pages
Book Rating : 4.58/5 ( download)

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Download or read book Big Trouble in Little China the Illustrated Novel: Big Trouble in Mother Russia written by Matthew J. Elliot and published by Simon and Schuster. This book was released on 2016-12-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's all in the reflexes. Jack Burton from John Carpenter's cult-hit film, Big Trouble in Little China returns ... A direct sequel to the film, Jack is back and he's brought some old friends--and a few enemies. Kidnapped and dropped into communist Russia, Jack and his best friend Wang must survive .the KGB, the ancient Chinese Wing Kong, and a series of fantastical horrors if they ever want to get home. With the help of Gracie Law and Egg Shen, they will have to unlock a centuries-old mystery that could tear apart the very fabric of reality in order to survive.

Author : Jodi Rabbow
Publisher :
ISBN 13 : 9781735208077
Total Pages : pages
Book Rating : 4.78/5 ( download)

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Download or read book No Bubble, BIG Trouble! written by Jodi Rabbow and published by . This book was released on 2020-08-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: No Bubble, BIG Trouble! is a delightful tale about a super sensitive person who learns the skills necessary to navigate in an uncertain world.

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.92/5 ( download)

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Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.00/5 ( download)

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Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Author : John Carpenter
Publisher : Boom! Studios
ISBN 13 : 1641440538
Total Pages : 32 pages
Book Rating : 4.30/5 ( download)

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Download or read book Big Trouble in Little China: Old Man Jack #2 written by John Carpenter and published by Boom! Studios. This book was released on 2017-10-25 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack and Lo Pan have a less-than-friendly reunion and are forced to team up on the hellish road to Chinatown.