Best Practices In Law Firm Business Development And Marketing

Author : Sally J. Schmidt
Publisher : Law Journal Press
ISBN 13 : 9781588520524
Total Pages : 692 pages
Book Rating : 4.28/5 ( download)

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Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Author : Sally J. Schmidt
Publisher : ALM Publishing
ISBN 13 : 9781588521361
Total Pages : 324 pages
Book Rating : 4.62/5 ( download)

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Download or read book Business Development for Lawyers written by Sally J. Schmidt and published by ALM Publishing. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills

Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318331
Total Pages : 66 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Author : Deborah Brightman Farone
Publisher :
ISBN 13 : 9781402431166
Total Pages : 208 pages
Book Rating : 4.63/5 ( download)

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Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Author : William J. Flannery
Publisher : American Bar Association
ISBN 13 : 9781590317365
Total Pages : 170 pages
Book Rating : 4.6X/5 ( download)

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Download or read book The Lawyer's Field Guide to Effective Business Development written by William J. Flannery and published by American Bar Association. This book was released on 2007 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical business development and sales skills handbook that helps lawyers obtain additional business for their firms. Author Bill Flannery, a recognized leader and true pioneer in legal business development, helps lawyers identify the skills needed to increase client loyalty, increase business from loyal clients, and become the client's trusted advisor. For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession.

Author : Hollis Hatfield Weishar
Publisher : Section of Law Practice Management
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.

Author : David King Keller
Publisher :
ISBN 13 : 9781634250849
Total Pages : 556 pages
Book Rating : 4.42/5 ( download)

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Download or read book Building Rainmakers written by David King Keller and published by . This book was released on 2016 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Catherine Alman MacDonagh
Publisher : American Bar Association
ISBN 13 : 9781590318300
Total Pages : 150 pages
Book Rating : 4.07/5 ( download)

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Download or read book The Law Firm Associate's Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Author : Matt Starosciak
Publisher : Proven Law Publishing
ISBN 13 : 0999123106
Total Pages : 306 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.30/5 ( download)

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Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.