Beating Your Competition Through Quality

Author : D. B. Owen
Publisher : CRC Press
ISBN 13 : 1000147355
Total Pages : 148 pages
Book Rating : 4.53/5 ( download)

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Download or read book Beating Your Competition Through Quality written by D. B. Owen and published by CRC Press. This book was released on 2020-08-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how superior quality is attained and gives some of the basic techniques involved. It gives clear insight into the impact of variation on the future of the World and addresses the statistical problems.

Author : Sean O'Shaughnessey
Publisher :
ISBN 13 : 9780692111925
Total Pages : 298 pages
Book Rating : 4.21/5 ( download)

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Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Author : Subir Ghosh
Publisher : CRC Press
ISBN 13 : 1000105385
Total Pages : 456 pages
Book Rating : 4.84/5 ( download)

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Download or read book Statistics of Quality written by Subir Ghosh and published by CRC Press. This book was released on 2020-09-03 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the role of statistics in improving the quality of collecting and analyzing information for a wide variety of applications. The book examines the function of statisticians in quality improvement. It discusses statistical process control, quality statistical tables, and quality and warranty; quality standards in medicine and public health; Taguchi robust designs and survival models; and more.

Author : Chris Malone
Publisher : John Wiley & Sons
ISBN 13 : 1118611314
Total Pages : 208 pages
Book Rating : 4.19/5 ( download)

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Download or read book The Human Brand written by Chris Malone and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Author : Adrian Ryans
Publisher : John Wiley & Sons
ISBN 13 : 0470687614
Total Pages : 314 pages
Book Rating : 4.11/5 ( download)

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Download or read book Beating Low Cost Competition written by Adrian Ryans and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

Author : Jack Trout
Publisher : John Wiley & Sons
ISBN 13 : 111804536X
Total Pages : 278 pages
Book Rating : 4.67/5 ( download)

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Download or read book Differentiate or Die written by Jack Trout and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Author :
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Journal of Abnormal Psychology and Social Psychology written by and published by . This book was released on 1925 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.20/5 ( download)

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Download or read book Journal of Abnormal Psychology and Social Psychology written by and published by . This book was released on 1925 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Guy Smith
Publisher :
ISBN 13 : 9780983240730
Total Pages : 134 pages
Book Rating : 4.36/5 ( download)

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Download or read book Start-Up CEO's Marketing Manual written by Guy Smith and published by . This book was released on 2012-09-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The "Start-up CEO's Marketing Manual" is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The "Start-up CEO's Marketing Manual" takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The "Start-up CEO's Marketing Manual" lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.

Author : Christopher Prince
Publisher : Christopher Prince
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

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Download or read book Don't Waste Money on Google Adwords written by Christopher Prince and published by Christopher Prince. This book was released on 2010-09-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: