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Author : Stanley J. Shapiro
Publisher :
ISBN 13 : 9780256212679
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)
Download or read book Basic Marketing written by Stanley J. Shapiro and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
ISBN 13 : 9780030983672
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)
Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Author : Tom J. Brown
Publisher :
ISBN 13 : 9789814878043
Total Pages : 348 pages
Book Rating : 4.49/5 ( download)
Download or read book Basic Marketing Research written by Tom J. Brown and published by . This book was released on 2020 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Perreault
Publisher : McGraw Hill
ISBN 13 : 0077173554
Total Pages : 783 pages
Book Rating : 4.55/5 ( download)
Download or read book EBOOK: Basic Marketing written by William Perreault and published by McGraw Hill. This book was released on 2013-04-16 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : William D. Perreault, Jr.
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780073324043
Total Pages : 790 pages
Book Rating : 4.43/5 ( download)
Download or read book Basic Marketing written by William D. Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 2006-10 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Author : Naresh K. Malhotra
Publisher : Prentice Hall
ISBN 13 : 9780131525429
Total Pages : 631 pages
Book Rating : 4.25/5 ( download)
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
Author : William D. Perreault
Publisher : McGraw-Hill Europe
ISBN 13 : 9781259060762
Total Pages : 832 pages
Book Rating : 4.64/5 ( download)
Download or read book Basic Marketing written by William D. Perreault and published by McGraw-Hill Europe. This book was released on 2013-02 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131293304
Total Pages : 506 pages
Book Rating : 4.03/5 ( download)
Download or read book Basic Marketing Research written by Alvin C. Burns and published by . This book was released on 2005 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Yudin
Publisher : Apress
ISBN 13 : 9781484271889
Total Pages : 320 pages
Book Rating : 4.82/5 ( download)
Download or read book Basic Python for Data Management, Finance, and Marketing written by Art Yudin and published by Apress. This book was released on 2021-09-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero and to the point where you can use coding for everyday tasks. Python, the most in-demand skill by employers, can be learned in a matter of months and a working knowledge will help you to advance your career. This book will teach you to crunch numbers, analyze big-data, and switch from spreadsheets to a faster and more efficient programming language. You'll benefit from the numerous real-life examples designed to meet current world challenges and from step-by-step guidance to become a confident Python user. Python is used in all aspects of financial industry, from algo trading, reporting and risk management to building valuations models and predictive machine learning programs. Basic Python for Data Management, Finance, and Marketing highlights how this language has become a useful skill with digital marketers, allowing them to analyze data more precisely and run more successful campaigns. What You'll Learn Get started with Python from square one Extend what's possible on excel with Python Automate tasks with Python Analyze data more precisely Who This Book Is For Professionals who want to find a job in the modern world or advance their careers within field of Python programming language.
Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.4B/5 ( download)
Download or read book Basic Information Sources on Statistics and Maps for National Market Analysis written by and published by . This book was released on 1954 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
