Author : Katja Steinhauser
Publisher : GRIN Verlag
ISBN 13 : 3668588899
Total Pages : 54 pages
Book Rating : 4.99/5 ( download)
Book Synopsis Analysis of International Business Strategies in the Retail Industry by : Katja Steinhauser
Download or read book Analysis of International Business Strategies in the Retail Industry written by Katja Steinhauser and published by GRIN Verlag. This book was released on 2017-12-06 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Kempten, language: English, abstract: The focus of the present study is to analyze which specific strategic preferences retailers pursue in the scope of their internationalization process. Furthermore, it is examined which strategies are most suitable to achieve foreign success. This occurs in regard of the food-/ near-food and the non-food retail branch. In the concrete context this research considers the basic strategic orientation of internationally active retail firms. In addition, the relation to the successful implementation of the market entry, as well as the market operation with regard to the marketing concept is investigated.