American Automobile Advertising 1930 1980

Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.16/5 ( download)

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Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author : Heon Stevenson
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.16/5 ( download)

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Download or read book Selling the Dream written by Heon Stevenson and published by . This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
ISBN 13 : 9780877014515
Total Pages : 120 pages
Book Rating : 4.15/5 ( download)

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Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Donovan
Publisher :
ISBN 13 : 9781034528524
Total Pages : pages
Book Rating : 4.21/5 ( download)

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Download or read book The American Automobile - an Advertising Collection written by John Donovan and published by . This book was released on 2021-02-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.

Author : Dick Nesbitt
Publisher :
ISBN 13 : 9780881762839
Total Pages : 64 pages
Book Rating : 4.30/5 ( download)

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Download or read book Fifty Years of American Automobile Design 1930-1980 written by Dick Nesbitt and published by . This book was released on 1985 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313016062
Total Pages : 516 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

Author : Roy Gregory Van Til
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Content of U.S. Automobile Advertising 1949-73 written by Roy Gregory Van Til and published by . This book was released on 1975 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William Aspray
Publisher : MIT Press
ISBN 13 : 0262015013
Total Pages : 366 pages
Book Rating : 4.11/5 ( download)

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Download or read book Everyday Information written by William Aspray and published by MIT Press. This book was released on 2011 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.

Author : Yasutoshi Ikuta
Publisher : Chronicle Books
ISBN 13 : 9780811827775
Total Pages : 110 pages
Book Rating : 4.71/5 ( download)

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Download or read book Cruise O Matic written by Yasutoshi Ikuta and published by Chronicle Books. This book was released on 2000-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.

Author : Mark Laver
Publisher : Routledge
ISBN 13 : 1317699793
Total Pages : 262 pages
Book Rating : 4.98/5 ( download)

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Download or read book Jazz Sells: Music, Marketing, and Meaning written by Mark Laver and published by Routledge. This book was released on 2015-02-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.