Adweek

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author : Adam Morgan
Publisher : John Wiley & Sons
ISBN 13 : 0470527757
Total Pages : 364 pages
Book Rating : 4.57/5 ( download)

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Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.4Z/5 ( download)

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Download or read book Adweek written by and published by . This book was released on 2000-07 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.3Y/5 ( download)

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Download or read book Adweek's Marketing Week written by and published by . This book was released on 1989-05 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Lambrechts
Publisher : Clarkson Potter
ISBN 13 : 0593135776
Total Pages : 145 pages
Book Rating : 4.78/5 ( download)

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Download or read book High Art written by Robert Lambrechts and published by Clarkson Potter. This book was released on 2021-04-27 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art can be confusing. Luckily, there’s marijuana. This book pairs fifty classic works from all around the world with unique cannabis recommendations. High Art gives you answers to questions that have long plagued art history students, such as Is there an edible that will help me understand Cubism? (Yes!) Can a cannabis strain connect me more deeply to late-period Van Gogh? (Of course!) And Should I be intimidated by the work of William Blake? (Very much so—but cannabis extracts can help.) To get in touch with your inner self while viewing Van Gogh’s Self-Portrait with a Straw Hat, toke on some of Gravita’s Red-Headed Stranger and really feel the brush strokes wash over you. Or while viewing Henri Rousseau’s 1910 Tropical Forest with Monkeys, you might smoke some mild Purple Monkey followed by a snack of THC-infused dried fruits for a body float that will allow you to connect with your primitive nature. So whether you know a lot about art and nothing about cannabis or a lot about cannabis and nothing about art, it’s high time you expanded your mind.

Author : Matt Bellassai
Publisher : Simon and Schuster
ISBN 13 : 1501166492
Total Pages : 256 pages
Book Rating : 4.95/5 ( download)

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Download or read book Everything Is Awful written by Matt Bellassai and published by Simon and Schuster. This book was released on 2017-10-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comedian behind the series "Whine About It" and "To Be Honest" presents a collection of humorously anguished essays chronicling the awful moments of his life so far, from everyday indignities to the humiliations of the adult world.

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.95/5 ( download)

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Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119164028
Total Pages : 451 pages
Book Rating : 4.29/5 ( download)

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Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959602
Total Pages : 388 pages
Book Rating : 4.05/5 ( download)

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Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 :
Total Pages : 1118 pages
Book Rating : 4.08/5 ( download)

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Download or read book Adweek Major Media Directory written by and published by . This book was released on 1998 with total page 1118 pages. Available in PDF, EPUB and Kindle. Book excerpt: