Advertising Today And Tomorrow Rle Advertising

Author : W.A. Evans
Publisher : Routledge
ISBN 13 : 113666601X
Total Pages : 322 pages
Book Rating : 4.18/5 ( download)

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Download or read book Advertising Today and Tomorrow (RLE Advertising) written by W.A. Evans and published by Routledge. This book was released on 2013-05-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.

Author : Printers' ink
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.35/5 ( download)

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Download or read book Advertising: Today, Yesterday, Tomorrow written by Printers' ink and published by . This book was released on 1963 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Roxanne Hovland
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.68/5 ( download)

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Download or read book Advertising in Society written by Roxanne Hovland and published by N T C Business Books. This book was released on 1989 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harden B. Leachman
Publisher : Routledge
ISBN 13 : 1317659910
Total Pages : 284 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Early Advertising Scene (RLE Marketing) written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Author : Floyd Y. Keeler
Publisher : Routledge
ISBN 13 : 1317638557
Total Pages : 158 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Advertising Agency (RLE Marketing) written by Floyd Y. Keeler and published by Routledge. This book was released on 2014-09-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Author : Dennis Caton
Publisher : Routledge
ISBN 13 : 1136664262
Total Pages : 118 pages
Book Rating : 4.67/5 ( download)

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Download or read book Advertising Explained (RLE Advertising) written by Dennis Caton and published by Routledge. This book was released on 2013-05-02 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Author : Max A. Geller
Publisher : Routledge
ISBN 13 : 113666405X
Total Pages : 282 pages
Book Rating : 4.52/5 ( download)

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Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.52/5 ( download)

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Download or read book Advertising written by and published by . This book was released on 1963 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : J. George Frederick
Publisher : Taylor & Francis
ISBN 13 : 1000086739
Total Pages : 399 pages
Book Rating : 4.37/5 ( download)

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Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Taylor & Francis. This book was released on 2020-03-27 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author : Gilbert Russell
Publisher : Routledge
ISBN 13 : 1136669582
Total Pages : 205 pages
Book Rating : 4.83/5 ( download)

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Download or read book Planning Advertisements (RLE Advertising) written by Gilbert Russell and published by Routledge. This book was released on 2013-05-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.