Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
Publisher : Cengage Learning
ISBN 13 : 9780324321432
Total Pages : 656 pages
Book Rating : 4.30/5 ( download)

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Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by Cengage Learning. This book was released on 2006-01-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Terence A. Shimp
Publisher :
ISBN 13 : 9781282583610
Total Pages : 668 pages
Book Rating : 4.11/5 ( download)

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Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by . This book was released on 2009 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shimp
Publisher :
ISBN 13 : 9781408093566
Total Pages : 250 pages
Book Rating : 4.61/5 ( download)

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Download or read book Integrated Marketing Communications written by Shimp and published by . This book was released on 2013-12-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.

Author : Terence A. Shimp
Publisher :
ISBN 13 : 9781305002036
Total Pages : pages
Book Rating : 4.32/5 ( download)

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Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Terence A. Shimp
Publisher :
ISBN 13 : 9781473718623
Total Pages : 729 pages
Book Rating : 4.27/5 ( download)

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Download or read book Advertising, Promotion, and Other Aspects of Integrated Marketing Communications written by Terence A. Shimp and published by . This book was released on 2013 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Cengage Learning Australia
Publisher :
ISBN 13 : 9780170270854
Total Pages : 504 pages
Book Rating : 4.58/5 ( download)

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Download or read book Integrated Marketing Communications written by Cengage Learning Australia and published by . This book was released on 2014 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketin.

Author : Jerome M. Juska
Publisher : Routledge
ISBN 13 : 1000485684
Total Pages : 289 pages
Book Rating : 4.84/5 ( download)

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Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Author : Terence Shimp
Publisher :
ISBN 13 : 9781439067628
Total Pages : 689 pages
Book Rating : 4.27/5 ( download)

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Download or read book Advertising Promotion and Other Aspects of Integrated Marketing Communications written by Terence Shimp and published by . This book was released on 2008 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18).

Author : Terence A. Shimp
Publisher : Thomson South-Western
ISBN 13 : 9780324665314
Total Pages : 668 pages
Book Rating : 4.18/5 ( download)

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Download or read book Integrated Marketing Communications in Advertising and Promotion written by Terence A. Shimp and published by Thomson South-Western. This book was released on 2010 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.84/5 ( download)

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Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.