Advertising At The Crossroads Rle Advertising

Author : Max A. Geller
Publisher : Routledge
ISBN 13 : 113666405X
Total Pages : 282 pages
Book Rating : 4.52/5 ( download)

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Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Author : Max A. Geller
Publisher :
ISBN 13 : 9781258788865
Total Pages : 348 pages
Book Rating : 4.61/5 ( download)

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Download or read book Advertising at the Crossroads written by Max A. Geller and published by . This book was released on 2013-08 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Philip Jones
Publisher : Penguin Random House India Pvt. Limited
ISBN 13 : 9780670098002
Total Pages : 0 pages
Book Rating : 4.00/5 ( download)

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Download or read book Advertising at the Crossroads written by John Philip Jones and published by Penguin Random House India Pvt. Limited. This book was released on 2023-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.

Author : J. George Frederick
Publisher : Routledge
ISBN 13 : 1000082954
Total Pages : 358 pages
Book Rating : 4.51/5 ( download)

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Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by Routledge. This book was released on 2020-03-27 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author : Harden Bryant Leachman
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Early Advertising Scene written by Harden Bryant Leachman and published by . This book was released on 1950 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the author's experiences in the advertising field from 1900 to 1920 in Dallas, Texas, Kansas City, St. Louis, Missouri, Chicago, and New York.

Author : Walter Taplin
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.31/5 ( download)

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Download or read book Advertising written by Walter Taplin and published by . This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Matt Bourn
Publisher : Kogan Page Publishers
ISBN 13 : 1398613843
Total Pages : 297 pages
Book Rating : 4.43/5 ( download)

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Download or read book Sustainable Advertising written by Matt Bourn and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future. Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced. From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.

Author : Olga Fedorenko
Publisher : University of Hawaii Press
ISBN 13 : 0824893255
Total Pages : 304 pages
Book Rating : 4.55/5 ( download)

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Download or read book Flower of Capitalism written by Olga Fedorenko and published by University of Hawaii Press. This book was released on 2022-07-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.

Author : Samuel Roland Hall
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Advertising Handbook written by Samuel Roland Hall and published by . This book was released on 1921 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Paul Terry Cherington
Publisher : Legare Street Press
ISBN 13 : 9781022029583
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Advertising Book, 1916 written by Paul Terry Cherington and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive guide to advertising in 1916. Paul Terry Cherington provides an in-depth analysis of the advertising industry, including the most effective advertising techniques, the role of advertising in business, and the ethics of advertising. It is a fascinating look at the origins of modern advertising and a valuable resource for anyone interested in the history of marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.