Advertising And Market Power

Author : William S. Comanor
Publisher : Harvard University Press
ISBN 13 : 9780674005808
Total Pages : 284 pages
Book Rating : 4.05/5 ( download)

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Download or read book Advertising and Market Power written by William S. Comanor and published by Harvard University Press. This book was released on 1974 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.

Author : Michael E. Porter
Publisher : Harvard University Press
ISBN 13 : 9780674458208
Total Pages : 292 pages
Book Rating : 4.06/5 ( download)

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Download or read book Interbrand Choice, Strategy, and Bilateral Market Power written by Michael E. Porter and published by Harvard University Press. This book was released on 1976 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Pepall, Lynne
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978129
Total Pages : 294 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Author : Joan Robinson
Publisher : Springer
ISBN 13 : 1349153206
Total Pages : 359 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Economics of Imperfect Competition written by Joan Robinson and published by Springer. This book was released on 1969-07-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard B. McKenzie
Publisher : University of Michigan Press
ISBN 13 : 0472126288
Total Pages : 629 pages
Book Rating : 4.86/5 ( download)

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Download or read book In Defense of Monopoly written by Richard B. McKenzie and published by University of Michigan Press. This book was released on 2019-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Defense of Monopoly offers an unconventional but empirically grounded argument in favor of market monopolies. Authors McKenzie and Lee claim that conventional, static models exaggerate the harm done by real-world monopolies, and they show why some degree of monopoly presence is necessary to maximize the improvement of human welfare over time. Inspired by Joseph Schumpeter's suggestion that market imperfections can drive an economy's long-term progress, In Defense of Monopoly defies conventional assumptions to show readers why an economic system's failure to efficiently allocate its resources is actually a necessary precondition for maximizing the system's long-term performance: the perfectly fluid, competitive economy idealized by most economists is decidedly inferior to one characterized by market entry and exit restrictions or costs. An economy is not a board game in which players compete for a limited number of properties, nor is it much like the kind of blackboard games that economists use to develop their monopoly models. As McKenzie and Lee demonstrate, the creation of goods and services in the real world requires not only competition but the prospect of gains beyond a normal competitive rate of return.

Author : Kim B. Rotzoll
Publisher : University of Illinois Press
ISBN 13 : 9780252065422
Total Pages : 228 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author : Robert E. McAuliffe
Publisher : Free Press
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.90/5 ( download)

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Download or read book Advertising, Competition, and Public Policy written by Robert E. McAuliffe and published by Free Press. This book was released on 1987 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lester G. Telser
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.76/5 ( download)

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Download or read book Advertising and Competition written by Lester G. Telser and published by . This book was released on 1965 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brian Chiplin
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.94/5 ( download)

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Download or read book Economics of Advertising written by Brian Chiplin and published by Burns & Oates. This book was released on 1981 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Burton Ekelund
Publisher : Pacific Research Institute
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.71/5 ( download)

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Download or read book Advertising and the Market Process written by Robert Burton Ekelund and published by Pacific Research Institute. This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: