Advertising A New Approach Rle Advertising

Author : Walter Taplin
Publisher : Routledge
ISBN 13 : 113666629X
Total Pages : 163 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising A New Approach (RLE Advertising) written by Walter Taplin and published by Routledge. This book was released on 2013-06-26 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Author : Walter Taplin
Publisher : Routledge
ISBN 13 : 1136666222
Total Pages : 214 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising A New Approach (RLE Advertising) written by Walter Taplin and published by Routledge. This book was released on 2013-06-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Author : Walter Taplin
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising written by Walter Taplin and published by . This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 131751937X
Total Pages : 361 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Author : John O'Shaughnessy
Publisher :
ISBN 13 : 9780415834469
Total Pages : 0 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Competitive Marketing written by John O'Shaughnessy and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Simon Majaro
Publisher : Routledge
ISBN 13 : 1317659864
Total Pages : 253 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing in Perspective (RLE Marketing) written by Simon Majaro and published by Routledge. This book was released on 2014-09-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Author : Munna, Afzal Sayed
Publisher : IGI Global
ISBN 13 : 1668477378
Total Pages : 278 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence written by Munna, Afzal Sayed and published by IGI Global. This book was released on 2023-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Author : Thomas Russell
Publisher : Routledge
ISBN 13 : 1136668810
Total Pages : 205 pages
Book Rating : 4.14/5 ( download)

DOWNLOAD NOW!

Download or read book Commercial Advertising (RLE Advertising) written by Thomas Russell and published by Routledge. This book was released on 2013-06-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Author : Gilbert Russell
Publisher : Routledge
ISBN 13 : 1136669655
Total Pages : 223 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book Planning Advertisements (RLE Advertising) written by Gilbert Russell and published by Routledge. This book was released on 2013-05-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Author : J. George Frederick
Publisher :
ISBN 13 : 9781138791145
Total Pages : 0 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Masters of Advertising Copy (RLE Marketing) written by J. George Frederick and published by . This book was released on 2014-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.