A Practical Guide To Ethics In Public Relations

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442272759
Total Pages : 255 pages
Book Rating : 4.50/5 ( download)

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Download or read book A Practical Guide to Ethics in Public Relations written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2018-02-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Author : Patricia Houlihan Parsons
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442767
Total Pages : 216 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Ethics in Public Relations written by Patricia Houlihan Parsons and published by Kogan Page Publishers. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.

Author : Kathy Fitzpatrick
Publisher : SAGE
ISBN 13 : 145223678X
Total Pages : 256 pages
Book Rating : 4.80/5 ( download)

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Download or read book Ethics in Public Relations written by Kathy Fitzpatrick and published by SAGE. This book was released on 2006-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Author : Trevor Morris
Publisher : Routledge
ISBN 13 : 1000327981
Total Pages : 237 pages
Book Rating : 4.84/5 ( download)

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Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.

Author : Patricia J Parsons
Publisher : Kogan Page Publishers
ISBN 13 : 0749455675
Total Pages : 209 pages
Book Rating : 4.75/5 ( download)

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Download or read book Ethics in Public Relations written by Patricia J Parsons and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Author : Dick Martin
Publisher : Business Expert Press
ISBN 13 : 1631571478
Total Pages : 224 pages
Book Rating : 4.73/5 ( download)

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Download or read book Public Relations Ethics written by Dick Martin and published by Business Expert Press. This book was released on 2015-11-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Author : Ellen Gunning
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304751
Total Pages : 281 pages
Book Rating : 4.58/5 ( download)

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Download or read book Public Relations written by Ellen Gunning and published by Bloomsbury Publishing. This book was released on 2018-09-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231583
Total Pages : 312 pages
Book Rating : 4.83/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Kim Harrison
Publisher :
ISBN 13 : 9781740160049
Total Pages : 303 pages
Book Rating : 4.45/5 ( download)

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Download or read book Strategic Public Relations written by Kim Harrison and published by . This book was released on 2000 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mitchell Land
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.51/5 ( download)

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Download or read book Contemporary Media Ethics written by Mitchell Land and published by . This book was released on 2006 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for use in college-level mass media ethics courses and for use in mass media organizations. The 27 chapters are written by top scholars and media professionals in the United States. The books provides a practical introduction to real-world media ethics cases, focusing on two major models: utilitarian and communitarian.