A Cross Cultural Study Of Commercial Media Discourses

Author : Wenhui Yang
Publisher : Springer Nature
ISBN 13 : 9811586179
Total Pages : 164 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book A Cross-Cultural Study of Commercial Media Discourses written by Wenhui Yang and published by Springer Nature. This book was released on 2020-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.

Author : Anne Barron
Publisher : John Benjamins Publishing
ISBN 13 : 9027256276
Total Pages : 361 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Public Information Messages written by Anne Barron and published by John Benjamins Publishing. This book was released on 2012 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to “never ever drink and drive”, to “slow down” and to “learn to say no”. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.

Author : Christopher Hart
Publisher : Bloomsbury Publishing
ISBN 13 : 1441160779
Total Pages : 641 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Contemporary Critical Discourse Studies written by Christopher Hart and published by Bloomsbury Publishing. This book was released on 2014-11-07 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: CDS is a multifarious field constantly developing different methodological frameworks for analysing dynamically evolving aspects of language in a broad range of socio-political and institutional contexts. This volume is a cutting-edge, interdisciplinary account of these theoretical and empirical developments. It presents an up-to-date survey of Critical Discourse Studies (CDS), covering both the theoretical landscape and the analytical territories that it extends over. It is intended for critical scholars and students who wish to keep abreast of the current state of the art. The book is divided into two parts. In the first part, the chapters are organised around different methodological perspectives for CDS (history, cognition, multimodality and corpora, among others). In the second part, the chapters are organised around particular discourse types and topics investigated in CDS, both traditionally (e.g. issues of racism and gender inequality) and only more recently (e.g. issues of health, public policy, and the environment). This is, altogether, an essential new reference work for all CDS practitioners.

Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Resources in Education written by and published by . This book was released on 1992-04 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Andrew S. Ross
Publisher : Routledge
ISBN 13 : 1351263862
Total Pages : 366 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Discourses of (De)Legitimization written by Andrew S. Ross and published by Routledge. This book was released on 2018-10-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.

Author : Anita Fetzer
Publisher : John Benjamins Publishing
ISBN 13 : 9027292272
Total Pages : 394 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Political Discourse in the Media written by Anita Fetzer and published by John Benjamins Publishing. This book was released on 2007-06-27 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book departs from the premise that political discourse is intrinsically connected with media discourse, as shaped by its cultural and transcultural characteristics. It presents a collection of papers which examine political discourse in the media from a cross-culturally comparative perspective in Arab, Dutch, British, Finnish, Flemish, French, German, Israeli, Swedish, US-American and international contexts. By using different theoretical frameworks, such as conversation analysis, discourse analysis, pragmatics and systemic functional linguistics, the papers reflect current moves in political discourse analysis to cross-disciplinary and methodological boundaries by integrating semiotics, particularly multimodality, cognition, context, genre and recipient design.

Author : Jennifer McClure
Publisher : Lulu.com
ISBN 13 : 1427630704
Total Pages : 117 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Journal of New Communications Research, Vol II written by Jennifer McClure and published by Lulu.com. This book was released on 2008-02-28 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Society is focused on the mastery of new communications tools and technologies and is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies, with an emphasis on the establishment and promotion of best practices. This issue of the JNCR features several contributions that support this underlying ideal, including: an analysis of Internet dependency relations and Internet news exposure, a report on government in the Web 2.0 era and the public sector's use of social media, an exploration of the social media release and its implications for the PR-journalist relationship and a case study that focuses on the ethics of journalism and public relations in the new media environment. In addition, SNCR Founding Fellow Elizabeth Albrycht witnesses the Venice Biennale online and proposes the notion of the noosphere. And, we are pleased to feature the executive summary, authored by SNCR Senior Fellow Paul Gillin, of an upcoming SNCR research study New Media, New Influencers and Implications for the Public Relations Profession. This research, made possible by a grant from the Institute for Public Relations and Wieck Media, examines the criteria communications professionals use to define new influencers; explores how social media is being used to communicate with these influentials; and how organizations are measuring the effects of such efforts.

Author : Bryce Telfer McIntyre
Publisher : Multilingual Matters
ISBN 13 : 9781853593970
Total Pages : 112 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book Mass Media in the Asian Pacific written by Bryce Telfer McIntyre and published by Multilingual Matters. This book was released on 1998 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of recent research findings on mass communication in the Asia Pacific region. The studies focus mainly on Hong Kong, China and Taiwan. The unfolding drama of China's take over of Hong Kong and Taiwan's potential reunification with the mainland are also addressed.

Author : Daniel Chandler
Publisher : OUP Oxford
ISBN 13 : 0191044970
Total Pages : 522 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book A Dictionary of Media and Communication written by Daniel Chandler and published by OUP Oxford. This book was released on 2011-02-10 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Media and Communication is an authoritative and wide-ranging A-Z providing over 2,200 entries on terms used in media and communication, from concepts and theories to technical terms, across subject areas that include advertising, digital culture, journalism, new media, radio studies, and telecommunications. It also covers relevant terminology from related disciplines such as literary theory, semiotics, cultural studies, and philosophy. The entries are extensively cross-referenced, allowing the reader to link related concepts that span different discourses with ease. It is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies. With highly relevant web links to key essays, images, examples, and websites which complement the A-Z entries, all updated and accessed via a companion webpage, as well as a biographical appendix with web links to key people, this is a valuable resource for media professionals, postgraduates, academics, and researchers and an eminently practical and user-friendly reference for anyone involved in the worlds of media and communication.

Author : Francesca Bargiela-Chiappini
Publisher : Springer
ISBN 13 : 1137024933
Total Pages : 233 pages
Book Rating : 4.30/5 ( download)

DOWNLOAD NOW!

Download or read book Business Discourse written by Francesca Bargiela-Chiappini and published by Springer. This book was released on 2013-07-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines research-based discussions with innovative practical applications and promotes debate and enquiry on a range of competing issues, emerging from business discourse research and teaching practice.