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Author : Marcia Yudkin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.52/5 ( download)
Download or read book 6 Steps to Free Publicity, Third Edition written by Marcia Yudkin and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601630271
Total Pages : 288 pages
Book Rating : 4.78/5 ( download)
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online
Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601639066
Total Pages : 288 pages
Book Rating : 4.66/5 ( download)
Download or read book 6 Steps to Free Publicity, Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!
Author : Marcia Yudkin
Publisher : ReadHowYouWant.com
ISBN 13 : 1442976403
Total Pages : 542 pages
Book Rating : 4.05/5 ( download)
Download or read book 6 Steps to Free Publicity (Easyread Super Large 18pt Edition) written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2003 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcia Yudkin
Publisher : ReadHowYouWant.com
ISBN 13 : 1442976373
Total Pages : 490 pages
Book Rating : 4.75/5 ( download)
Download or read book 6 Steps to Free Publicity (Easyread Comfort Edition) written by Marcia Yudkin and published by ReadHowYouWant.com. This book was released on 2008 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.
Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442976691
Total Pages : 450 pages
Book Rating : 4.96/5 ( download)
Download or read book 6 Steps to Free Publicity (Volume 2 of 2) (Easyread Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442976411
Total Pages : 330 pages
Book Rating : 4.12/5 ( download)
Download or read book 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcia Yudkin
Publisher : Readhowyouwant
ISBN 13 : 9781442976351
Total Pages : 444 pages
Book Rating : 4.57/5 ( download)
Download or read book 6 Steps to Free Publicity written by Marcia Yudkin and published by Readhowyouwant. This book was released on 2009-03-30 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction
Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 144297642X
Total Pages : 454 pages
Book Rating : 4.29/5 ( download)
Download or read book 6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 24pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Favorito
Publisher : Routledge
ISBN 13 : 0415635004
Total Pages : 385 pages
Book Rating : 4.04/5 ( download)
Download or read book Sports Publicity written by Joseph Favorito and published by Routledge. This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
