YouTube: An Insider's Guide to Climbing the Charts

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596554249
Total Pages : 308 pages
Book Rating : 4.48/5 ( download)

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Book Synopsis YouTube: An Insider's Guide to Climbing the Charts by : Alan Lastufka

Download or read book YouTube: An Insider's Guide to Climbing the Charts written by Alan Lastufka and published by "O'Reilly Media, Inc.". This book was released on 2008-11-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

YouTube

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596521146
Total Pages : 304 pages
Book Rating : 4.41/5 ( download)

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Book Synopsis YouTube by : Alan Lastufka

Download or read book YouTube written by Alan Lastufka and published by "O'Reilly Media, Inc.". This book was released on 2008-11-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to view, upload, and share videos with friends and the Internet community using the YouTube website.

Music, Social Media and Global Mobility

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Author :
Publisher : Routledge
ISBN 13 : 1136463275
Total Pages : 184 pages
Book Rating : 4.73/5 ( download)

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Book Synopsis Music, Social Media and Global Mobility by : Ole J. Mjos

Download or read book Music, Social Media and Global Mobility written by Ole J. Mjos and published by Routledge. This book was released on 2013-07-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.

Creating and Building Your Own YouTube Channel

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Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 150817329X
Total Pages : 48 pages
Book Rating : 4.98/5 ( download)

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Book Synopsis Creating and Building Your Own YouTube Channel by : Kevin Hall

Download or read book Creating and Building Your Own YouTube Channel written by Kevin Hall and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube is one of the biggest websites on the internet. This video powerhouse provides entertainment, information, and education to millions of viewers. This clear, complete guide shows readers how to create their own videos and YouTube channels. In these pages, skills and steps on how to build your channel will help readers get started. The text also covers tips on how to use social media to promote their channel and build a solid audience base. Also covered are timely issues such as respecting copyrights and avoiding cyberbullying. Every user can benefit from creating their own YouTube channel. Here, readers will learn how.

Examining Paratextual Theory and its Applications in Digital Culture

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Author :
Publisher : IGI Global
ISBN 13 : 1466660031
Total Pages : 430 pages
Book Rating : 4.38/5 ( download)

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Book Synopsis Examining Paratextual Theory and its Applications in Digital Culture by : Desrochers, Nadine

Download or read book Examining Paratextual Theory and its Applications in Digital Culture written by Desrochers, Nadine and published by IGI Global. This book was released on 2014-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paratext framework is now used in a variety of fields to assess, measure, analyze, and comprehend the elements that provide thresholds, allowing scholars to better understand digital objects. Researchers from many disciplines revisit paratextual theories in order to grasp what surrounds text in the digital age. Examining Paratextual Theory and its Applications in Digital Culture suggests a theoretical and practical tool for building bridges between disciplines interested in conducting joint research and exploration of digital culture. Helping scholars from different fields find an interdisciplinary framework and common language to study digital objects, this book serves as a useful reference for academics, librarians, professionals, researchers, and students, offering a collaborative outlook and perspective.

Beyond Viral

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Publisher : John Wiley & Sons
ISBN 13 : 0470877618
Total Pages : 279 pages
Book Rating : 4.16/5 ( download)

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Book Synopsis Beyond Viral by : Kevin Nalty

Download or read book Beyond Viral written by Kevin Nalty and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Small Business Domination

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Publisher : Lulu.com
ISBN 13 : 1257784463
Total Pages : 125 pages
Book Rating : 4.62/5 ( download)

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Book Synopsis Small Business Domination by : John Reddoch

Download or read book Small Business Domination written by John Reddoch and published by Lulu.com. This book was released on 2011 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thanks for Watching

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Publisher : University Press of Colorado
ISBN 13 : 1646420098
Total Pages : 363 pages
Book Rating : 4.94/5 ( download)

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Book Synopsis Thanks for Watching by : Patricia G. Lange

Download or read book Thanks for Watching written by Patricia G. Lange and published by University Press of Colorado. This book was released on 2019-11-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, reciprocity, and community—apply to sociality on YouTube. Lange's book reconceptualizes and updates these concepts for video-sharing cultures. Lange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange’s book provides new insight into patterns of digital migration, YouTube’s influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists. YouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange’s personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, Thanks for Watching makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism. For its perceptive analysis of video blogging for self-expression and sociality, Thanks for Watching received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.

Social Media for Business

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Author :
Publisher : Maximum Press
ISBN 13 : 1931644918
Total Pages : 217 pages
Book Rating : 4.14/5 ( download)

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Book Synopsis Social Media for Business by : Susan Sweeney

Download or read book Social Media for Business written by Susan Sweeney and published by Maximum Press. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

The SAGE Encyclopedia of Journalism

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Publisher : SAGE Publications
ISBN 13 : 1544391161
Total Pages : 1947 pages
Book Rating : 4.68/5 ( download)

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Book Synopsis The SAGE Encyclopedia of Journalism by : Gregory A. Borchard

Download or read book The SAGE Encyclopedia of Journalism written by Gregory A. Borchard and published by SAGE Publications. This book was released on 2022-01-28 with total page 1947 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.