Writing Music For Television And Radio Commercials And More

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810884119
Total Pages : 329 pages
Book Rating : 4.13/5 ( download)

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Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810862190
Total Pages : 271 pages
Book Rating : 4.97/5 ( download)

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Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Author : Michael Farquharson
Publisher : Berklee Press
ISBN 13 : 1476867259
Total Pages : 158 pages
Book Rating : 4.50/5 ( download)

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Download or read book Writer. Producer. Engineer. written by Michael Farquharson and published by Berklee Press. This book was released on 2007-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.

Author : Peter Bell
Publisher : Berklee Press
ISBN 13 : 1540094316
Total Pages : 164 pages
Book Rating : 4.15/5 ( download)

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Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810882019
Total Pages : 449 pages
Book Rating : 4.10/5 ( download)

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Download or read book Music Production written by Michael Zager and published by Scarecrow Press. This book was released on 2012 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of amusic producer is analogous to that of a film director, polishing work product to its finest sheen. And this is no small matter in an age when the recording industry is undergoing its most radical change in over half a century. Although innate talent and experience are key elements in the success of any music producer, Music Production serves as a roadmap for navigating the continuous changes in the music industry and music production technologies. From dissecting compositions to understanding studio technologies, from coaching vocalists to arranging and orchestration, from musicianship to marketing, advertising to promotion, Music Production takes readers on a whirlwind tour of the world of music production, letting readers keep pace with this rapidly changing profession. The focus of the second edition is on such topics as the expanded role of music supervisors, the introduction of new production techniques, and the inclusion of new terms in music industry contracts. Including new interviews with eminent industry professionals, Music Production is the ideal handbook for the aspiring music production student and music professional.

Author : Arianna Maiorani
Publisher : Routledge
ISBN 13 : 1135020507
Total Pages : 311 pages
Book Rating : 4.07/5 ( download)

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Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Author : Gregory D. Booth
Publisher : Oxford University Press
ISBN 13 : 0199928835
Total Pages : 379 pages
Book Rating : 4.35/5 ( download)

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Download or read book More Than Bollywood written by Gregory D. Booth and published by Oxford University Press. This book was released on 2014 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to tackle the diverse styles and multiple histories of popular musics in India. It brings together fourteen of the world's leading scholars on Indian popular music to contribute chapters on a range of topics from the classic songs of Bollywood to contemporary remixes, summarized by a reflective afterword by popular music scholar Timothy Taylor. The chapters in this volume address the impact of media and technology on contemporary music, the variety of industrial developments and contexts for Indian popular music, and historical trends in popular music development both before and after the Indian Independence in 1947. The book identifies new ways of engaging popular music in India beyond the Bollywood musical canon, and offers several case studies of local and regional styles of music. The contributors address the subcontinent's historical relationships with colonialism, the transnational market economies, local governmental factors, international conventions, and a host of other circumstances to shed light on the development of popular music throughout India. To illustrate each chapter author's points, and to make available music not easily accessible in North America, the book features an Oxford web music companion website of audio and video tracks.

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.93/5 ( download)

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Download or read book Advertising Techniques written by and published by . This book was released on 1976 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James Deaville
Publisher : Oxford University Press, USA
ISBN 13 : 0190691247
Total Pages : 954 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--

Author : Facts on File
Publisher : Infobase Publishing
ISBN 13 : 1438117167
Total Pages : 209 pages
Book Rating : 4.64/5 ( download)

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Download or read book Careers in Focus written by Facts on File and published by Infobase Publishing. This book was released on 2010-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.