Writing And Marketing Shareware

Author : Steve Hudgik
Publisher : Tab Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.74/5 ( download)

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Download or read book Writing and Marketing Shareware written by Steve Hudgik and published by Tab Books. This book was released on 1992 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains step-by-step how to get started and offers proven techniques for promoting long-term business growth, with emphasis on creative software design, publicity, and customer support.

Author : Edward Hasted
Publisher : John Wiley & Sons
ISBN 13 : 0471767689
Total Pages : 381 pages
Book Rating : 4.88/5 ( download)

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Download or read book Software That Sells written by Edward Hasted and published by John Wiley & Sons. This book was released on 2005-06-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals

Author : Eric Sink
Publisher : Apress
ISBN 13 : 1430201436
Total Pages : 300 pages
Book Rating : 4.34/5 ( download)

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Download or read book Eric Sink on the Business of Software written by Eric Sink and published by Apress. This book was released on 2006-12-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com Sink founded a company that was named to the Inc 500 Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor

Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183235
Total Pages : 288 pages
Book Rating : 4.35/5 ( download)

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Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Author : Richard Moss
Publisher : Unbound Publishing
ISBN 13 : 1800181108
Total Pages : 362 pages
Book Rating : 4.06/5 ( download)

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Download or read book Shareware Heroes written by Richard Moss and published by Unbound Publishing. This book was released on 2023-01-10 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game history Shareware Heroes: Independent Games at the Dawn of the Internet takes readers on a journey, from the beginnings of the shareware model in the early 1980s, the origins of the concept, even the name itself, and the rise of shareware's major players – the likes of id Software, Apogee, and Epic MegaGames – through to the significance of shareware for the ‘forgotten’ systems – the Mac, Atari ST, Amiga – when commercial game publishers turned away from them. This book also charts the emergence of commercial shareware distributors like Educorp and the BBS/newsgroup sharing culture. And it explores how shareware developers plugged gaps in the video gaming market by creating games in niche and neglected genres like vertically-scrolling shoot-'em-ups (e.g. Raptor and Tyrian) or racing games (e.g. Wacky Wheels and Skunny Kart) or RPGs (God of Thunder and Realmz), until finally, as the video game market again grew and shifted, and major publishers took control, how the shareware system faded into the background and fell from memory.

Author : Anne Hart
Publisher : iUniverse
ISBN 13 : 1532000553
Total Pages : 657 pages
Book Rating : 4.53/5 ( download)

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Download or read book The Writer's Bible written by Anne Hart and published by iUniverse. This book was released on 2001-08-20 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.

Author : Scott R. Tilley
Publisher : Dundurn
ISBN 13 : 9780888821508
Total Pages : 228 pages
Book Rating : 4.06/5 ( download)

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Download or read book How to Make Money with Your Home Computer written by Scott R. Tilley and published by Dundurn. This book was released on 1993-01-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Money with Your Home Computer contains all the pointers necessary to make your computer work for you. Learn how to start your own home-based computer business, discover which hardware and software you need and explore suggestions for more than 150 businesses you can establish. Scott R. Tilley shows you how to provide information and services that really sell and peeks ahead at future business opportunities. Learn everything you need to know to transform your expertise into a money making venture.

Author : Elizabeth C. Axford
Publisher : Scarecrow Press
ISBN 13 : 9780810850279
Total Pages : 278 pages
Book Rating : 4.73/5 ( download)

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Download or read book Song Sheets to Software written by Elizabeth C. Axford and published by Scarecrow Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Song Sheets to Software includes completely revised and updated listings of music software, instructional media, and music-related Internet Web sites of use to all musicians, whether hobbyist or professional. This book is a particularly valuable resource for the private studio and classroom music teacher.

Author : Steve Hudgik
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.41/5 ( download)

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Download or read book Make Money Selling Your Shareware written by Steve Hudgik and published by McGraw-Hill Companies. This book was released on 1994 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America's most successful shareware authors reveals the secrets to turning programming skill into profits, including what kinds of programs are the hottest, which distribution channels are most effective, how to advertise and promote shareware, and how to manage a shareware business. The disk includes bulletin board and shareware vendor listings, articles, and sample programs.

Author : Derek Leebaert
Publisher : MIT Press
ISBN 13 : 9780262621090
Total Pages : 322 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Future of Software written by Derek Leebaert and published by MIT Press. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing the trend-watching of Technology 2001, which discussed the technologies that could well define the computing and communications environment that lies ahead, The Future of Software assembles the observations of leading computer scientists, strategists, and planners in both business and academia, this time tackling software development. Despite the extraordinary advances during the past few years in computing power, Derek Leebaert and the other contributors see as the biggest challenge for the future the development of software that can fully exploit the the computer's ever-increasing capabilities. Each author addresses the particular aspect of software that is his or her specialty, examining how various developments and applications will transform the way we think about and use comptuters as we enter the next millennium. The topics include the history and evolution of software, the future of software and how it will change the way we live, software standardization, work group computing, computer supported collaboration, end-user programming, natural language and natural- intelligence capabilities and limitations, the Japanese software industry, software and the law, and the coordination of knowledge.