Woke Brand

Author : Dr Abas Mirzaei
Publisher : Archway Publishing
ISBN 13 : 1665735899
Total Pages : 126 pages
Book Rating : 4.96/5 ( download)

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Download or read book Woke Brand written by Dr Abas Mirzaei and published by Archway Publishing. This book was released on 2023-02-16 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abas Mirzaei, a faculty assistant professor in branding at Macquarie Business School, observes that woke branding has become the new wave that brands can no longer avoid. Avoid going woke, and your brand risks irrelevancy, especially with younger consumers. Go woke, and you’re likely to experience a backlash. Until relatively recently, people wanted to buy high-quality cameras, reliable cars, and durable shoes and active wear. Today, however, many people want to buy a camera (to capture scenes of social injustice), shoes (that weren’t made using child labor), and cars (that emit minimal carbon and are safe for the environment). Likewise, we purchase “animal-friendly” vegan handbags that are not associated with animal cruelty and use ride-sharing services that promise not to exploit drivers. In getting woke, fighting discrimination, and questioning the status quo, there are questions to address, steps to follow and considerations to take note of. This book unpacks the dynamics of woke branding, identifies its ingredients, and offers a roadmap for those wanting to walk into the uncertain world of wokeness. This book is neither a pro-woke nor an anti-woke polemic. Instead, with the appropriate critical distance, it presents a range of different views about wokeness: from woke authenticity, to cute wokeness, to woke sacrifice, and woke execution ingredients. So, if you’re weighing the risks of engaging in “woke” moves and aren’t sure how consumers will respond, then this book is for you.

Author : Elaine L Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095563
Total Pages : 201 pages
Book Rating : 4.66/5 ( download)

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Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Author : Jaywant Singh
Publisher : Taylor & Francis
ISBN 13 : 0429831145
Total Pages : 107 pages
Book Rating : 4.40/5 ( download)

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Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

Author : Carl Rhodes
Publisher : Policy Press
ISBN 13 : 1529211670
Total Pages : 240 pages
Book Rating : 4.72/5 ( download)

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Download or read book Woke Capitalism written by Carl Rhodes and published by Policy Press. This book was released on 2022-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.

Author : Ceridwyn King
Publisher : Edward Elgar Publishing
ISBN 13 : 1803925515
Total Pages : 317 pages
Book Rating : 4.16/5 ( download)

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Download or read book A Research Agenda for Brand Management in a New Era of Consumerism written by Ceridwyn King and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Author : Vivek Ramaswamy
Publisher :
ISBN 13 : 9781546090793
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book Woke, Inc written by Vivek Ramaswamy and published by . This book was released on 2023-08-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, a young and successful entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of American capitalism. There's a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. "Stakeholder capitalism" makes rosy promises of a better, more diverse, environmentally friendly world, but in reality this ideology championed by America's business and political leaders robs us of our money, our voice, and our identity. Vivek Ramaswamy is a traitor to his class. He's founded multibillion-dollar enterprises, led a biotech company as CEO, he became a hedge fund partner in his 20s, trained as a scientist at Harvard and a lawyer at Yale, and grew up the child of immigrants in a small town in Ohio. Now he takes us behind the scenes into corporate boardrooms and five-star conferences, into Ivy League classrooms and secretive nonprofits, to reveal the defining scam of our century. The modern woke-industrial complex divides us as a people. By mixing morality with consumerism, America's elites prey on our innermost insecurities about who we really are. They sell us cheap social causes and skin-deep identities to satisfy our hunger for a cause and our search for meaning, at a moment when we as Americans lack both. This book not only rips back the curtain on the new corporatist agenda, it offers a better way forward. America's elites may want to sort us into demographic boxes, but we don't have to stay there. Woke, Inc. begins as a critique of stakeholder capitalism and ends with an exploration of what it means to be an American in 2021--a journey that begins with cynicism and ends with hope.

Author : Aline Santos
Publisher : Human After All Limited
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4./5 ( download)

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Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Author : Bruce Nicholls
Publisher : Austin Macauley Publishers
ISBN 13 : 1035810530
Total Pages : 383 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Plato Prophecy written by Bruce Nicholls and published by Austin Macauley Publishers. This book was released on 2023-11-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era fraught with uncertainty and mounting global challenges, The Plato Prophecy unveils a chilling portrait of a world teetering on the precipice. As China’s meteoric rise ushers in a wave of unabashed nationalism, bolstered by its burgeoning military might, and Russia, an audacious autocracy, brazenly invades Ukraine, trampling upon the sovereignty of this fledgling democracy, a haunting question looms: are we unwittingly sleepwalking into a catastrophic disaster? Amidst this perilous landscape, the deafening absence of resolute Western leadership, those strong voices commanding respect and purpose, becomes all too apparent. Democracy, burdened by dysfunction and poisoned by partisan toxicity, falters under its own weight, mirroring the twilight of an empire. The United States grapples with internal social malaise, an affliction that signals the decline of a once-great nation. Britain, embroiled in the quagmire of Brexit, contends with an energy crisis and rampant inflation, while Europe, shackled by Russia’s stranglehold on its energy supply, races against time to recalibrate and salvage its economic stability. The unfiltered deluge of vitriol unleashed across unregulated platforms of social media breeds a perilous new cyber electorate, a breeding ground ripe for malign foreign actors to manipulate civil discourse. The insidious contagion of political correctness and ‘wokeism’ casts a suffocating shadow upon free thought, free speech, and the indomitable right of individuals to dare, to aspire, to hope, unhindered by those seeking to silence them. As the foundations of democracy crumble, opportunistic regimes like China and Russia eagerly seize the opportunity to fill the void, exerting their influence and shaping the world according to their own agendas. For those troubled by the alarming trajectory of these developments, The Plato Prophecy emerges as an urgent call to action, a searing exploration of the perils facing humanity’s most cherished ideals.

Author : Alison Tedford
Publisher : Business
ISBN 13 : 9781770403390
Total Pages : 148 pages
Book Rating : 4.96/5 ( download)

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Download or read book Stay Woke, Not Broke written by Alison Tedford and published by Business. This book was released on 2022-04-05 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is "woke" and how can a business be it? How can you avoid a mistake that could get you "cancelled"? Alison Tedford developed a program that is social justice education for business owners that explains how to create diversity statements, content plans for ongoing social justice topics and moderating online communities to let important conversations take place (and what to do when it looks like you might get "cancelled"). What she found on the heels of George Floyd's murder was business owners didn't know how to sell with sensitivity, they didn't know how to share where they stood on social justice issues with their audiences and they didn't know what their audience wanted from them. They didn't want to say the wrong thing. With more big brands weighing in through their advertising and content, small business owners wanted to learn how to dip their toes in the water of inclusive marketing. Tedford spent over a decade doing cross cultural communication and education and she approaches social justice from an Indigenous perspective. She has contributed to culturally responsive programming and policy as well as equity and inclusion planning at the federal government level.

Author : Pernille Rydén
Publisher : Routledge
ISBN 13 : 1000432769
Total Pages : 123 pages
Book Rating : 4.63/5 ( download)

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Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.