Winning Sales Letters From Prospect To Close

Author : Ralph Allora
Publisher : McGraw Hill Professional
ISBN 13 : 0071629459
Total Pages : 240 pages
Book Rating : 4.54/5 ( download)

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Download or read book Winning Sales Letters From Prospect to Close written by Ralph Allora and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal

Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438760
Total Pages : 324 pages
Book Rating : 4.62/5 ( download)

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Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

Author : Robert Boduch
Publisher :
ISBN 13 : 9780981180717
Total Pages : 288 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Winning Website Sales Letters written by Robert Boduch and published by . This book was released on 2009-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

Author : Dan S. Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1440511411
Total Pages : 240 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Ultimate Sales Letter written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-02-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

Author : Rhonda Harris
Publisher : M.E. Sharpe
ISBN 13 : 9780765635129
Total Pages : 600 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Complete Sales Letter Book written by Rhonda Harris and published by M.E. Sharpe. This book was released on 1998-03-02 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.

Author : Tom Hopkins
Publisher : Business Plus
ISBN 13 : 1455550582
Total Pages : 221 pages
Book Rating : 4.86/5 ( download)

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Download or read book When Buyers Say No written by Tom Hopkins and published by Business Plus. This book was released on 2014-04-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

Author : Charles B. Roth
Publisher : Penguin
ISBN 13 : 0136715125
Total Pages : 409 pages
Book Rating : 4.22/5 ( download)

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Download or read book Secrets of Closing Sales written by Charles B. Roth and published by Penguin. This book was released on 1997-10-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 bestseller on the art of closing sales is now fully updated to meet the challenges of today’s competitive new sales environment—with 53 case studies drawn from real life. The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling, group selling and teleconferencing, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Plus, you’ll also discover, step-by-step, the secrets of how to: • Analyze the customer’s psyche to determine your selling strategy • Cash in on the callbacks and follow-up visits • Make more effective use of the telephone • Get great leads from satisfied clients • Profit from telemarketing • Make sure a closed sale stays closed Highlighted by actual real-world examples that demonstrate these successful strategies and techniques in action, Secrets of Closing Sales gives you the tested tools you need to double or even triple your current income. “The appeal of this . . . is in the stories and closing lines collected from master salespeople. You’ll be struck by how simple and effective many techniques are.”—Executive Book Summaries

Author : Frederick James Trezise
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Typography of Advertisements written by Frederick James Trezise and published by . This book was released on 1911 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dianna Booher
Publisher : Booher Research Institute
ISBN 13 : 193512448X
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Successful Sales and Marketing Letters and Emails written by Dianna Booher and published by Booher Research Institute. This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.

Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.04/5 ( download)

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Download or read book Postage and the Mailbag written by and published by . This book was released on 1916 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: