Winning Sales Letters

Author : Ralph Allora
Publisher : McGraw Hill Professional
ISBN 13 : 0071629459
Total Pages : 240 pages
Book Rating : 4.54/5 ( download)

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Download or read book Winning Sales Letters From Prospect to Close written by Ralph Allora and published by McGraw Hill Professional. This book was released on 2009-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal

Author : Dan S. Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1440511411
Total Pages : 240 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Ultimate Sales Letter written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-02-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

Author : Robert Boduch
Publisher :
ISBN 13 : 9780981180717
Total Pages : 288 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Winning Website Sales Letters written by Robert Boduch and published by . This book was released on 2009-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.

Author : Dianna Daniels Booher
Publisher :
ISBN 13 : 9780608247014
Total Pages : 349 pages
Book Rating : 4.14/5 ( download)

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Download or read book Winning Sales Letters written by Dianna Daniels Booher and published by . This book was released on 1990-01-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rhonda Harris
Publisher : M.E. Sharpe
ISBN 13 : 9780765635129
Total Pages : 600 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Complete Sales Letter Book written by Rhonda Harris and published by M.E. Sharpe. This book was released on 1998-03-02 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.

Author : Dianna Booher
Publisher : Jossey-Bass
ISBN 13 : 9780669208764
Total Pages : 0 pages
Book Rating : 4.60/5 ( download)

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Download or read book Winning Sales Letters written by Dianna Booher and published by Jossey-Bass. This book was released on 1989-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate the powerful missives you need instantly, effortlessly. This ready-to-use collection contains more than 300 model letters on scores of sales, marketing and service topics that concern virtually every business. Use them verbatim, or mix and match phrases for a customized message.

Author : Robert Collier
Publisher :
ISBN 13 : 9781774642191
Total Pages : 406 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Author : Dianna Booher
Publisher : Booher Research Institute
ISBN 13 : 193512448X
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Successful Sales and Marketing Letters and Emails written by Dianna Booher and published by Booher Research Institute. This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.

Author : Galen Stilson
Publisher :
ISBN 13 : 9780915665143
Total Pages : 24 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Sample Sales Letter Portfolio written by Galen Stilson and published by . This book was released on 1986-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael Masterson
Publisher :
ISBN 13 : 9780982150009
Total Pages : 121 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Architecture of Persuasion written by Michael Masterson and published by . This book was released on 2009 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.