Winning At New Products

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 448 pages
Book Rating : 4.35/5 ( download)

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Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439224609
Total Pages : 216 pages
Book Rating : 4.01/5 ( download)

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Download or read book Lean, Rapid and Profitable New Product Development written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009-03-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.46/5 ( download)

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Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439249180
Total Pages : 4 pages
Book Rating : 4.85/5 ( download)

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Download or read book Successful Product Innovation written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.

Author : Robert G. Cooper
Publisher : Product Development Institute
ISBN 13 : 097328272X
Total Pages : 273 pages
Book Rating : 4.26/5 ( download)

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Download or read book Generating Breakthrough New Product Ideas written by Robert G. Cooper and published by Product Development Institute. This book was released on 2009-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 9780465014330
Total Pages : 304 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Product Leadership written by Robert G. Cooper and published by Basic Books. This book was released on 2005-01-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Author : Robert G. Cooper
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.89/5 ( download)

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Download or read book Portfolio Management For New Products written by Robert G. Cooper and published by Addison Wesley Publishing Company. This book was released on 1998-03-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach to maximizing the value of your company's product development projects.

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 9780738200101
Total Pages : 0 pages
Book Rating : 4.07/5 ( download)

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Download or read book Product Leadership written by Robert G. Cooper and published by Basic Books. This book was released on 1998-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR to triumph over the competition and become a leader in the new products war.

Author : Rob Westrick
Publisher : Createspace Independent Pub
ISBN 13 : 9781478111979
Total Pages : 298 pages
Book Rating : 4.76/5 ( download)

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Download or read book Winning by Design written by Rob Westrick and published by Createspace Independent Pub. This book was released on 2012-12-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning by Design is a practical book for both the people concerned with the real world of change and its results and for the people expected to execute this change. The first part of the book was written for the leaders - those who wish to create a vision and initiate the changes. The second is aimed at the people who are tasked with implementing and driving the change to a better new product development process and environment, providing a very practical guide for project teams working on new products and services. The authors believe and hope that this book will initiate a new approach to product development and the way it is managed. Both Westrick and Cooper have had many successes with this approach and have a strong desire to share it with others through Winning by Design.

Author : Stephen Wunker
Publisher : AMACOM
ISBN 13 : 0814439764
Total Pages : 208 pages
Book Rating : 4.60/5 ( download)

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Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.