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Author : Greg Holden
Publisher :
ISBN 13 : 9781119111641
Total Pages : 0 pages
Book Rating : 4.41/5 ( download)
Download or read book Wiley Pathways E-Business written by Greg Holden and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 0470198575
Total Pages : 477 pages
Book Rating : 4.75/5 ( download)
Download or read book Wiley Pathways E-Business written by Greg Holden and published by John Wiley & Sons. This book was released on 2008-03-28 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
Author : Lita Epstein
Publisher : John Wiley & Sons
ISBN 13 : 047019863X
Total Pages : 432 pages
Book Rating : 4.36/5 ( download)
Download or read book Wiley Pathways Small Business Accounting written by Lita Epstein and published by John Wiley & Sons. This book was released on 2008-08-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to operating a small business, it doesn't matter how good the idea is if the accounting behind the operations isn't solid. Now readers have a resource that covers the accounting tools and strategies that will help them run a successful company. They'll gain a strong foundation in basic accounting and then progress to accounting strategies for service businesses. They'll also learn about basic accounting procedures and find ways to utilize accounting techniques for a merchandising business.
Author : Tom Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 0470111259
Total Pages : 352 pages
Book Rating : 4.53/5 ( download)
Download or read book Wiley Pathways Selling written by Tom Hopkins and published by John Wiley & Sons. This book was released on 2007-03-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.
Author : Alexander Hiam
Publisher : John Wiley & Sons
ISBN 13 : 0471790796
Total Pages : 5 pages
Book Rating : 4.92/5 ( download)
Download or read book Wiley Pathways Marketing written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2006-08-18 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author : Richard M. Hodgetts
Publisher : John Wiley & Sons
ISBN 13 : 0470111267
Total Pages : 629 pages
Book Rating : 4.60/5 ( download)
Download or read book Wiley Pathways Small Business Management written by Richard M. Hodgetts and published by John Wiley & Sons. This book was released on 2007-03-16 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
Author : Steve Slavin
Publisher : John Wiley & Sons
ISBN 13 : 0470007192
Total Pages : 309 pages
Book Rating : 4.98/5 ( download)
Download or read book Wiley Pathways Business Math written by Steve Slavin and published by John Wiley & Sons. This book was released on 2006-11-17 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.
Author : Stanley E. Portny
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.43/5 ( download)
Download or read book Wiley Pathways Project Management written by Stanley E. Portny and published by . This book was released on 2007-03-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new text provides students with clear step-by-step techniques for creating, developing, and evaluating essential project management tools. Readers will learn concepts and skills using project plans, work breakdown structures, budgets, network diagrams, resource allocations, and project evaluations.
Author : Robert E. Frederick
Publisher : John Wiley & Sons
ISBN 13 : 0470998385
Total Pages : 480 pages
Book Rating : 4.80/5 ( download)
Download or read book A Companion to Business Ethics written by Robert E. Frederick and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a series of articles specifically commissioned for this volume, some of today's most distinguished business ethicists survey the main areas of interest and concern in the field of business ethics. Sections of the book cover topics such as the often easy relation between business ethics and capitalism, the link between business ethics and ethical theory, how ethics applies to specific problems in the business world, the connection between business ethics and related academic disciplines, and the practice of business ethics in modern corporations. Includes extensive, accessible discussion of all of the main areas of interest and debate in business ethics Features all original contributions by distinguished authors in business ethics Includes an annotated table of contents, bibliographies of the relevant literature and a list of internet sources of material on business ethics Perfect, comprehensive book for use in business ethics courses
Author : Ronald W. Perry
Publisher : John Wiley & Sons
ISBN 13 : 0471920770
Total Pages : 560 pages
Book Rating : 4.79/5 ( download)
Download or read book Wiley Pathways Emergency Planning written by Ronald W. Perry and published by John Wiley & Sons. This book was released on 2006-09-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for a community to be truly prepared to respond to any type of emergency, it must develop effective emergency planning. Emergency Planning guides readers through the steps of developing these plans, offering a number of strategies that will help ensure success. It delves into the patterns of human disaster behavior, social psychology, and communication as well as the basics of generic protective actions, planning concepts, implementation, and action.
