Wiley International Encyclopedia Of Marketing 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.87/5 ( download)

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Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

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Publisher :
ISBN 13 : 9781780341996
Total Pages : pages
Book Rating : 4.97/5 ( download)

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Download or read book Wiley International Encyclopedia of Marketing written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.

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Publisher :
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.25/5 ( download)

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Download or read book Wiley International Encyclopedia of Marketing written by and published by . This book was released on 2011 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : Wiley-Blackwell
ISBN 13 : 9781405161787
Total Pages : 1732 pages
Book Rating : 4.87/5 ( download)

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Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by Wiley-Blackwell. This book was released on 2011-02-07 with total page 1732 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Author : Wiley-VCH
Publisher : John Wiley & Sons
ISBN 13 : 3527338233
Total Pages : 1934 pages
Book Rating : 4.38/5 ( download)

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Download or read book Ullmann's Polymers and Plastics, 4 Volume Set written by Wiley-VCH and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your personal Ullmann's: Chemical and physical characteristics, production processes and production figures, main applications, toxicology and safety information are all to be found here in one single resource - bringing the vast knowledge of the Ullmann's Encyclopedia to the desks of industrial chemists and chemical engineers. The ULLMANN’S perspective on polymers and plastics brings reliable information on more than 1500 compounds and products straight to your desktop Carefully selected “best of” compilation of 61 topical articles from the Encyclopedia of Industrial Chemistry on economically important polymers provide a wealth of chemical, physical and economic data on more than 1000 different polymers and hundreds of modifications Contains a wealth of information on the production and use of all industrially relevant polymers and plastics, including organic and inorganic polymers, fibers, foams and resins Extensively updated: more than 30% of the content has been added or updated since the launch of the 7th edition of the Ullmann’s encyclopedia in 2011 and is now available in print for the first time 4 Volumes

Author : Uri Zoller
Publisher : CRC Press
ISBN 13 : 1439832951
Total Pages : 4440 pages
Book Rating : 4.50/5 ( download)

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Download or read book Handbook of Detergents - 6 Volume Set written by Uri Zoller and published by CRC Press. This book was released on 2008-11-23 with total page 4440 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from experts and pioneers, this set provides readers with the tools they need to answer the need for sustainable development faced by the industry. The six volumes constitute a shift from the traditional, mostly theoretical focus of most resources to the practical application of advances in research and development. With con

Author : Joseph C. Salamone
Publisher : CRC Press
ISBN 13 : 1000721930
Total Pages : 554 pages
Book Rating : 4.35/5 ( download)

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Download or read book Polymeric Materials Encyclopedia, Twelve Volume Set written by Joseph C. Salamone and published by CRC Press. This book was released on 2020-07-17 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Polymeric Materials Encyclopedia presents state-of-the-art research and development on the synthesis, properties, and applications of polymeric materials. This groundbreaking work includes the largest number of contributors in the world for a reference publication in polymer science, and examines many fields not covered in any other reference. With multiple articles on many subjects, the encyclopedia offers you a broad-based perspective on a multitude of topics, as well as detailed research information, figures, tables, illustrations, and references. Updates published as new research unfolds will continue to provide you with the latest advances in polymer science, and will keep the encyclopedia at the forefront of the field well into the future. From novices to experienced researchers in the field, anyone and everyone working in polymer science today needs this complete assessment of the state of the art. The entire 12-volume set will be available in your choice of printed or CD-ROM format.

Author : Craig Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118955609
Total Pages : 2714 pages
Book Rating : 4.04/5 ( download)

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Download or read book The International Encyclopedia of Organizational Communication, 4 Volume Set written by Craig Scott and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 2714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association

Author : Wiley
Publisher :
ISBN 13 : 9781119002383
Total Pages : 0 pages
Book Rating : 4.89/5 ( download)

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Download or read book Wiley Encyclopedia of Management written by Wiley and published by . This book was released on 2014-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bo Edvardsson
Publisher : Springer Nature
ISBN 13 : 3030918289
Total Pages : 1031 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Palgrave Handbook of Service Management written by Bo Edvardsson and published by Springer Nature. This book was released on 2022-05-24 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.