Why We Shop

Author : Paco Underhill
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.78/5 ( download)

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Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Author : Paco Underhill
Publisher : Simon and Schuster
ISBN 13 : 1416595244
Total Pages : 322 pages
Book Rating : 4.43/5 ( download)

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Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

Author : James A. Pooler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.70/5 ( download)

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Download or read book Why We Shop written by James A. Pooler and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jim Pooler
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313057788
Total Pages : 214 pages
Book Rating : 4.86/5 ( download)

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Download or read book Why We Shop written by Jim Pooler and published by Bloomsbury Publishing USA. This book was released on 2003-11-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

Author : Kit Yarrow
Publisher : John Wiley & Sons
ISBN 13 : 1118647688
Total Pages : 224 pages
Book Rating : 4.84/5 ( download)

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Download or read book Decoding the New Consumer Mind written by Kit Yarrow and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.

Author : Jim Snider
Publisher : Backinprint.com
ISBN 13 : 9780160510335
Total Pages : 316 pages
Book Rating : 4.33/5 ( download)

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Download or read book Future Shop written by Jim Snider and published by Backinprint.com. This book was released on 2008-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Some day, consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read, the sooner it will happen." ---F.M. Scherer, Professor of Business and Government, Harvard University"Snider and Ziporyn powerfully describe the glass highways of the future, which will not only benefit consumers but will also provide fantastic opportunities for schools, hospitals, businesses, and the average American as we enter the Information Age of the 21st century." ---Conrad Burns, Chair of U.S. Senate Communications Subcommittee"Future Shop is a look into tomorrow's world of household/buying. It is full of surprises, disconcerting ideas, and useful information. I would think that forward-looking businesses would profit from it as much as forward-looking consumers." ---Robert Heilbroner, Professor of Economics, New School for Social Research"Future Shop describes a telecommunications age in which the foundations of our market economy will be radically different. The authors present a bold, innovative manifesto for change. It's amazing that work on a subject that means so much to consumers has not appeared before." ---Marvin Cetron, author of American Renaissance "Future Shop is well-intentioned, well-reasoned and intentionally provocative--Snider and Ziporyn deliver on their promise to remake the very idea of consumerism." ---Jonathan Kirsch, Los Angeles Times Book Review "The authors have documented and quantified what most of us know through personal experience; that our retail distribution system has become increasingly inefficient and is fostering confusion and abuse to the consumer. The enormous conservation of resources in our society that this book describes makes its contribution significant." ---R.K. Snelling, Executive Vice President of BellSouth Communications * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992, long before the Internet became a household word. Future Shop argued that new information technologies, combined with innovative public policies, could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce, Future Shop's vision of consumer empowerment still resonates today.This reprint of Future Shop includes a new preface analyzing the huge changes in the consumer marketplace during the past twenty years and forecasting that the changes in the consumer marketplace over the next twenty years could be even greater.

Author : Paco Underhill
Publisher : Simon & Schuster
ISBN 13 : 9780684849140
Total Pages : 260 pages
Book Rating : 4.43/5 ( download)

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Download or read book Why We Buy written by Paco Underhill and published by Simon & Schuster. This book was released on 2000-06-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The science, mechanics, demographics, and dynamics of shopping.

Author : Taryn Hipwell
Publisher : 51995
ISBN 13 : 9780692968703
Total Pages : 132 pages
Book Rating : 4.09/5 ( download)

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Download or read book How to Shop for Shi(f)t written by Taryn Hipwell and published by 51995. This book was released on 2019-04-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO SHOP FOR SHI(F)T is the first shopping guide focused on healthier fashion for every budget! The #1 thing people take into consideration when purchasing clothes is the price. "Is it affordable? Is it on sale? Can I get a good deal?" For parents with new borns, the idea of putting healthier fabrics against a babies skin becomes a consideration. People with skin sensitivities and cancer become more aware of the toxins in clothes due to reactions including, but not limited to eczema, hives, migraines, and yeast infections. Sensitivity or not, your skin is your largest organ."Your pores are like tiny little mouthes and whatever you put on them, they eat!" Have you ever taken the time to think about "What's in my tee?" "What is a t-shirt made of?" "What are the INGREDIENTS in a t-shirt?" The purpose of a shop shifting guidebook is to introduce readers, YOU, to better shopping habits, helpful resources, and to give a better understanding of what is in the fabrics you put on your body. This enables you to ask important questions: "How do my clothes affect my health, the health of my family, and the health of the people who make my clothes?" "How can my fashion choices have a positive effect on the world (air, water & soil)?" "How can I #MakeShiftHappen?"

Author : Kevin Duncan
Publisher : Lid Pub Incorporated
ISBN 13 : 9781907794292
Total Pages : 123 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Art of Shopping written by Kevin Duncan and published by Lid Pub Incorporated. This book was released on 2014-03-10 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you love it, hate it, or just get on with it, everybody is a shopper. From the poorest African townships to the smartest retail spaces in the world, shopping is an activity that constantly consumes vast amounts of our time, money and attention. It simultaneously drives commerce and fills our fridges. The things we buy contribute to our own personal sense of identity, sustaining us both physically and emotionally. Yet how much do we really understand about shopping? More to the point, how well do retailers and manufacturers understand the way we shop? In this highly readable, ground-breaking book Siemon Scamell-Katz, one of the world's leading analysts of shopper behaviour, provides a surprising look at shopper behaviour. Drawing on 20 years of pioneering research (from filming shoppers in-store to brain scanning), the author explains how people around the world really shop. The Art of Shopping explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. The result is a book that will change the way retailers sell and people shop, forever.

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.99/5 ( download)

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Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.