Why Does The Pedlar Sing

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1800468997
Total Pages : 234 pages
Book Rating : 4.93/5 ( download)

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Download or read book Why Does The Pedlar Sing? written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2021-02-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1784628468
Total Pages : 208 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Author : Wiemer Snijders
Publisher : Troubador Publishing Ltd
ISBN 13 : 1789012791
Total Pages : 200 pages
Book Rating : 4.98/5 ( download)

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Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Author : Eunice Aquilina
Publisher : Troubador Publishing Ltd
ISBN 13 : 1800462425
Total Pages : 216 pages
Book Rating : 4.27/5 ( download)

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Download or read book Stepping Into Your Power written by Eunice Aquilina and published by Troubador Publishing Ltd. This book was released on 2021-01-05 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: An embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the shadows to let themselves be seen. They each share honest and often moving accounts of how they have reclaimed themselves as women and now embody a strong leadership presence. These stories weave together to inspire, provoke and empower. Individual and collective transformation are interdependent and inseparable. When women come together and support one another it is possible to transcend the norms and social forces and shift the prevailing culture. We can create more inclusive cultures where everyone, women and men, can participate and contribute to the benefit of all. It’s time to rewrite our interpretation of power, it's time to make a difference.

Author : James Hurman
Publisher :
ISBN 13 : 9780958299732
Total Pages : 186 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.

Author : William Cowper
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Task written by William Cowper and published by . This book was released on 1810 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John M Clegg
Publisher : Troubador Publishing Ltd
ISBN 13 : 180046679X
Total Pages : 120 pages
Book Rating : 4.91/5 ( download)

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Download or read book Strategy and Innovation for a Changing World written by John M Clegg and published by Troubador Publishing Ltd. This book was released on 2021-10-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invention and innovation are not the same. When we come up with an exciting and original new idea, by itself that idea is not an innovation

Author : Kevin J. Anderson
Publisher : WordFire +ORM
ISBN 13 : 1614750882
Total Pages : 359 pages
Book Rating : 4.88/5 ( download)

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Download or read book Clockwork Angels written by Kevin J. Anderson and published by WordFire +ORM. This book was released on 2013-10-02 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a New York Times bestseller, “firmly planted in the steampunk genre, an epic-scale story . . . with beautiful illustrations” based on the album from Rush(Booklist). A remarkable collaboration that is unprecedented in its scope and realization, this exquisitely wrought novel represents an artistic project between the bestselling science fiction author Kevin J. Anderson and the multiplatinum rock band Rush. Rush’s concept album, Clockwork Angels, sets forth a story in Neil Peart’s lyrics that has been expanded by Peart and Anderson into this epic novel. In a young man’s quest to follow his dreams, he is caught between the grandiose forces of order and chaos. He travels across a lavish and colorful world of steampunk and alchemy with lost cities, pirates, anarchists, exotic carnivals, and a rigid Watchmaker who imposes precision on every aspect of daily life. The mind-bending story is complemented with rich paintings by the five-time Juno Award winner for Best Album Design, Hugh Syme. “Stands on its own merits as a grand adventure tale woven with threads of various themes enough to keep it fresh, exciting and engaging. Ultimately, Clockwork Angels is one of the most human of stories.” —Book Reporter “A fine piece of dystopian fiction, and it will appeal to readers young and old.” —Booklist

Author : Kate Douglas Smith Wiggin
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.IB/5 ( download)

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Download or read book The Posy Ring written by Kate Douglas Smith Wiggin and published by . This book was released on 1903 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Donald A MacKenzie
Publisher : Peter Bedrick Books
ISBN 13 : 9780872260849
Total Pages : 636 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Book of a Thousand Poems written by Donald A MacKenzie and published by Peter Bedrick Books. This book was released on 1986 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of poems by writers ranging from William Blake and Henry W. Longfellow to Emily Dickinson and Robert L. Stevenson, arranged by topics such as The Seasons, Nursery Rhymes, and Lullabies and Cradle Songs.