When Luxury Meets Art

Author : Olga Louisa Kastner
Publisher : Springer Science & Business Media
ISBN 13 : 3658045760
Total Pages : 127 pages
Book Rating : 4.60/5 ( download)

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Download or read book When Luxury Meets Art written by Olga Louisa Kastner and published by Springer Science & Business Media. This book was released on 2013-12-05 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Author : Patricia Leavy
Publisher : Guilford Press
ISBN 13 : 1462512410
Total Pages : 401 pages
Book Rating : 4.16/5 ( download)

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Download or read book Method Meets Art written by Patricia Leavy and published by Guilford Press. This book was released on 2013-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the first comprehensive introduction to arts-based research (ABR) practices, which scholars in multiple disciplines are fruitfully using to reveal information and represent experiences that traditional methods cannot capture. Each of the six major ABR genres--narrative inquiry, poetry, music, performance, dance, and visual art--is covered in chapters that introduce key concepts and tools and present an exemplary research article by a leading ABR practitioner. Patricia Leavy discusses the kinds of research questions these innovative approaches can address and offers practical guidance for applying them in all phases of a research project, from design and data collection to analysis, interpretation, representation, and evaluation. Chapters include checklists to guide methodological decision making, discussion questions, and recommended print and online resources.

Author : Hunt Slonem
Publisher : Editions Assouline
ISBN 13 : 9781614282877
Total Pages : 300 pages
Book Rating : 4.70/5 ( download)

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Download or read book When Art Meets Design written by Hunt Slonem and published by Editions Assouline. This book was released on 2014-09-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a view into artist Hunt Slonem's fantastically decorated and meticulously restored homes, such as his two Southern mansions in Louisiana, named Albania and Lakeside. Pairing vintage furniture with contemporary art, including pieces by Alex Katz and Andy Warhol, Slonem creates spectacular spaces

Author : John Armitage
Publisher : Edinburgh University Press
ISBN 13 : 1474402623
Total Pages : 242 pages
Book Rating : 4.20/5 ( download)

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Download or read book Critical Luxury Studies written by John Armitage and published by Edinburgh University Press. This book was released on 2016-04-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.

Author : Sam Lubell
Publisher : Phaidon
ISBN 13 : 9781838665722
Total Pages : 0 pages
Book Rating : 4.22/5 ( download)

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Download or read book Life Meets Art, Inside the Homes of the World's Most Creative People written by Sam Lubell and published by Phaidon. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring collection of the extraordinary private spaces of 250 of the world's most creative people, past and present

Author : Federica Carlotto
Publisher : Taylor & Francis
ISBN 13 : 1040086195
Total Pages : 90 pages
Book Rating : 4.93/5 ( download)

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Download or read book Luxury Brand and Art Collaborations written by Federica Carlotto and published by Taylor & Francis. This book was released on 2024-04-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.

Author : Patricia Leavy
Publisher : Guilford Publications
ISBN 13 : 146251944X
Total Pages : 353 pages
Book Rating : 4.46/5 ( download)

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Download or read book Method Meets Art, Second Edition written by Patricia Leavy and published by Guilford Publications. This book was released on 2015-01-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents the first comprehensive introduction to arts-based research (ABR) practices, which scholars in multiple disciplines are fruitfully using to reveal information and represent experiences that traditional methods cannot capture. Each of the six major ABR genres/m-/narrative inquiry, poetry, music, performance, dance, and visual art/m-/is covered in chapters that introduce key concepts and tools and present an exemplary research article by a leading ABR practitioner. Patricia Leavy discusses the kinds of research questions these innovative approaches can address and offers practical guidance for applying them in all phases of a research project, from design and data collection to analysis, interpretation, representation, and evaluation. Chapters include checklists to guide methodological decision making, discussion questions, and recommended print and online resources"--

Author : Miguel Ángel Gardetti
Publisher : Springer Nature
ISBN 13 : 9811537690
Total Pages : 159 pages
Book Rating : 4.91/5 ( download)

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Download or read book Sustainable Luxury and Craftsmanship written by Miguel Ángel Gardetti and published by Springer Nature. This book was released on 2020-03-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

Author : Mark Bloomfield
Publisher :
ISBN 13 : 9781789385335
Total Pages : 272 pages
Book Rating : 4.34/5 ( download)

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Download or read book Crafting Luxury written by Mark Bloomfield and published by . This book was released on 2022-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the many issues and debates that surround the idea of luxury. The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider's view of this complex world.