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Author : Stan Phelps
Publisher :
ISBN 13 : 9780984983865
Total Pages : pages
Book Rating : 4.64/5 ( download)
Download or read book Purple Goldfish written by Stan Phelps and published by . This book was released on 2016-10-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stan Phelps
Publisher : 9 Inch Marketing
ISBN 13 : 9780984983896
Total Pages : 208 pages
Book Rating : 4.99/5 ( download)
Download or read book Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers written by Stan Phelps and published by 9 Inch Marketing. This book was released on 2018-01-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
Author : Evan Carroll
Publisher : 9 Inch Marketing
ISBN 13 : 9781732665255
Total Pages : 270 pages
Book Rating : 4.57/5 ( download)
Download or read book Purple Goldfish 2.0 written by Evan Carroll and published by 9 Inch Marketing. This book was released on 2019-08-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Author : Beverly Hyles
Publisher : Sword of the Lord Publishers
ISBN 13 : 9780873985222
Total Pages : 260 pages
Book Rating : 4.22/5 ( download)
Download or read book Life, as Viewed from the Goldfish Bowl written by Beverly Hyles and published by Sword of the Lord Publishers. This book was released on 2000-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catherine Rayner
Publisher : Candlewick Press
ISBN 13 : 1536215201
Total Pages : 33 pages
Book Rating : 4.05/5 ( download)
Download or read book My Pet Goldfish written by Catherine Rayner and published by Candlewick Press. This book was released on 2021-11-16 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: When I was four, I got my first pet: a fish no bigger than my hand, with red and orange scales. My very own goldfish!
Author : Stan Phelps
Publisher : 9 Inch Marketing
ISBN 13 : 9780984983872
Total Pages : 216 pages
Book Rating : 4.72/5 ( download)
Download or read book RED GOLDFISH written by Stan Phelps and published by 9 Inch Marketing. This book was released on 2017-02-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.
Author : Stan Phelps
Publisher :
ISBN 13 : 9780984983803
Total Pages : 210 pages
Book Rating : 4.05/5 ( download)
Download or read book What's Your Purple Goldfish? written by Stan Phelps and published by . This book was released on 2012-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Author : Travis Carson
Publisher : 9 Inch Marketing
ISBN 13 : 9781732665279
Total Pages : 294 pages
Book Rating : 4.73/5 ( download)
Download or read book Diamond Goldfish: Excel Under Pressure & Thrive in the Game of Business written by Travis Carson and published by 9 Inch Marketing. This book was released on 2019-11-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excel Under Pressure Diamond Goldfish uncovers how business is a game. It's a guide for driving sales and deepening client relationships. Based on the Diamond Rule, over 150 case studies, and the science-backed framework of Market Force, the book provides perspective and tools for winning in sales and client management. The book consists of three main sections: Section I outlines the Why. Here we explore our metaphor of the Diamond Goldfish. We'll share the reasoning behind the diamond as a metaphor and the symbolism of the goldfish. The section will also explore our human biology, examine the impact of pressure, and uncover the four behavioral styles (Control, Influence, Power, and Authority). Section II explains the What. Here we share the process of leveraging the Diamond Rule. We'll uncover how to M.I.N.E. for diamonds with the four-step process of Mindset, Identify, Neutralize, and Empathize. Section III showcases the How. We explore each stage of the sales process using Market Force principles. First, we'll examine the Big Picture. Then we'll look in turn at setting the foundation, hosting the first meeting, and working the sale. We reveal how to acknowledge success and set-up for the next go-around. We'll finish the section by discussing the Diamond Rule Matrix, a quick reference guide to assess how your behavioral style works best with each of the four styles. Praise for Diamond Goldfish "In a clever, practical, tactical, and biological (yes, biological) framework, Diamond Goldfish will help you to recognize four different types of stakeholders you meet with when you are selling. You'll also discover their primary response to pressure, as well as how to best to resolve their concerns." - ANTHONY IANNARINO, BEST-SELLING AUTHOR OF THE ONLY SALES GUIDE YOU'LL EVER NEED, EAT THEIR LUNCH, AND THE LOST ART OF CLOSING "If put into practice on a wide scale, this brilliant Diamond Rule concept has the potential to revolutionize how business relationships work, producing improved results for everyone involved, both emotionally and financially." - STEVE SIPRESS, FOUNDER AND PRESIDENT OF CEO SCOTTSDALE AND SUCCESSFUL SELLING SYSTEMS, INC Ready to upgrade your humanware and achieve prosperity in business?
Author : Gemma Elwin Harris
Publisher :
ISBN 13 : 9780571301942
Total Pages : 336 pages
Book Rating : 4.40/5 ( download)
Download or read book Does My Goldfish Know Who I Am? written by Gemma Elwin Harris and published by . This book was released on 2014-10-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do zebras have stripes? Why do we close our eyes when we sneeze? Why are farts flammable? Why do we have recessions when we can just print more money? If you've ever been flummoxed by a child's questions, then this is the perfect book for you. With over 300 real questions from primary school aged children, the book offers bite-sized answers from world class experts - digestible in under 60 seconds.
Author : Ted Coine
Publisher : AMACOM
ISBN 13 : 0814433278
Total Pages : 283 pages
Book Rating : 4.70/5 ( download)
Download or read book A World Gone Social written by Ted Coine and published by AMACOM. This book was released on 2014-09-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--and lead your organization into this exciting business climate. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive and thrive in a business climate in which customers hold all the cards. Jobseekers have the power to easily find out what working at your company is really like and expertise has become more democratic as employees collaborate with each other, as well as with vendors, customers, and even competitors. In A World Gone Social, you'll discover: what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, how to objectively assess the fitness of your company's current culture and social presence, and what it means to create an "open" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, A World Gone Social reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader.
