Web Analytics Strategies For Information Professionals

Author : Tabatha Farney
Publisher : American Library Association
ISBN 13 : 1555709559
Total Pages : 236 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Web Analytics Strategies for Information Professionals written by Tabatha Farney and published by American Library Association. This book was released on 2014-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.

Author : Christopher C. Brown
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Harnessing the Power of Google written by Christopher C. Brown and published by Bloomsbury Publishing USA. This book was released on 2017-06-09 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books.

Author : Bernard J. Jansen
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1598298518
Total Pages : 117 pages
Book Rating : 4.12/5 ( download)

DOWNLOAD NOW!

Download or read book Understanding User-Web Interactions Via Web Analytics written by Bernard J. Jansen and published by Morgan & Claypool Publishers. This book was released on 2009 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References

Author : Tabatha Farney
Publisher : American Library Association
ISBN 13 : 0838915981
Total Pages : 168 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Using Digital Analytics for Smart Assessment written by Tabatha Farney and published by American Library Association. This book was released on 2018-12-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking the library user's journey is no simple task in the digital world; users can often navigate through a series of different websites, including library websites, discovery tools, link resolvers, and more just to view a single journal article. Your library collects massive amounts of data related to this journey—probably more than you realize, and almost certainly more than you analyze. Too often library analytic programs simplify data into basic units of measurements that miss useful insights. Here, data expert Farney shows you how to maximize your efforts: you’ll learn how to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyze areas that fit your library’s priorities, this book covers case studies of library projects with digital analytics;ways to use email campaign data from MailChimp or ConstantContact;how to measure click-through rates from unavailable items in the catalog to the ILL module;getting data from search tools such as library catalogs, journal search portals, link resolvers, and digital repositories;using COUNTER compliant data from your electronic resources;techniques for using Google Tag Manager for custom metrics and dimensions;descriptions of analytics tools ranging from library analytics tools like Springshare’s LibInsights and Orangeboy’s Savannah to more focused web analytics tools like Google Analytics, Piwik, and Woopra; anddata visualization tools like Tableau or Google Data Studio. Focusing on digital analytics principles and concepts, this book walks you through the many tools available, including step-by-step examples for typical library needs.

Author : Bob Boiko
Publisher : Hartman Communicatie
ISBN 13 : 9490164038
Total Pages : 323 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book TIMAF Information Management Best Practices - Volume 1 written by Bob Boiko and published by Hartman Communicatie. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tabatha Farney
Publisher : American Library Association
ISBN 13 : 0838958923
Total Pages : 46 pages
Book Rating : 4.26/5 ( download)

DOWNLOAD NOW!

Download or read book Maximizing Google Analytics written by Tabatha Farney and published by American Library Association. This book was released on 2013-06 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains Identifying your website’s purpose and using Goal Reports to measure results Using filters to exclude activity by library staff from your data Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects Sample easy-to-implement HTML code is included in this issue, making it even more valuable.

Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 282 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jason Burby
Publisher : John Wiley & Sons
ISBN 13 : 0470181133
Total Pages : 290 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book Actionable Web Analytics written by Jason Burby and published by John Wiley & Sons. This book was released on 2007-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Author : Brent Dykes
Publisher : Adobe Press
ISBN 13 : 0132837943
Total Pages : 475 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Author : Joyce M. Ray
Publisher : Purdue University Press
ISBN 13 : 1557536643
Total Pages : 448 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Research Data Management written by Joyce M. Ray and published by Purdue University Press. This book was released on 2014 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has become increasingly accepted that important digital data must be retained and shared in order to preserve and promote knowledge, advance research in and across all disciplines of scholarly endeavor, and maximize the return on investment of public funds. To meet this challenge, colleges and universities are adding data services to existing infrastructures by drawing on the expertise of information professionals who are already involved in the acquisition, management and preservation of data in their daily jobs. Data services include planning and implementing good data management practices, thereby increasing researchers' ability to compete for grant funding and ensuring that data collections with continuing value are preserved for reuse. This volume provides a framework to guide information professionals in academic libraries, presses, and data centers through the process of managing research data from the planning stages through the life of a grant project and beyond. It illustrates principles of good practice with use-case examples and illuminates promising data service models through case studies of innovative, successful projects and collaborations.