Weaponized Marketing

Author : Lisa Merriam
Publisher : Rowman & Littlefield
ISBN 13 : 1538137550
Total Pages : 169 pages
Book Rating : 4.50/5 ( download)

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Download or read book Weaponized Marketing written by Lisa Merriam and published by Rowman & Littlefield. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.

Author : Peter Warren Singer
Publisher : Eamon Dolan Books
ISBN 13 : 1328695743
Total Pages : 421 pages
Book Rating : 4.41/5 ( download)

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Download or read book Likewar written by Peter Warren Singer and published by Eamon Dolan Books. This book was released on 2018 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395770191
Total Pages : 212 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.

Author : Sherri M. Gordon
Publisher : Enslow Publishing, LLC
ISBN 13 : 1978504624
Total Pages : 80 pages
Book Rating : 4.22/5 ( download)

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Download or read book Weaponized Social Media written by Sherri M. Gordon and published by Enslow Publishing, LLC. This book was released on 2018-12-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally conceived as a way for people to stay connected, share photographs and post information, social media has evolved. Today, it is much more than a fun communication tool, it can become a destructive weapon when exploited by the wrong people. Readers will discover how social media is used as a weapon and what they can do to protect themselves. From Russian bots and fake news to cyberbullying and online shaming, readers will discover who is weaponizing social media and why. They also will uncover useful information about the benefits of social media and how they can use it in beneficial ways. This book also includes a glossary of useful terms and a list of helpful references for further exploration.

Author : Daniel W. Drezner
Publisher : Brookings Institution Press
ISBN 13 : 0815738382
Total Pages : 353 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Uses and Abuses of Weaponized Interdependence written by Daniel W. Drezner and published by Brookings Institution Press. This book was released on 2021-03-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: " How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere.Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as “weaponized interdependence.” In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of informationand financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations? "

Author : Carissa Veliz
Publisher : Melville House
ISBN 13 : 161219916X
Total Pages : 304 pages
Book Rating : 4.60/5 ( download)

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Download or read book Privacy is Power written by Carissa Veliz and published by Melville House. This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.

Author : David Guggenheim
Publisher : Hachette+ORM
ISBN 13 : 031619994X
Total Pages : 344 pages
Book Rating : 4.40/5 ( download)

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Download or read book Weaponized written by David Guggenheim and published by Hachette+ORM. This book was released on 2013-07-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globe-spanning, wrong man thriller co-written by the screenwriter of the #1 film Safe House. Kyle West is a wanted man. Having fled the country to escape the false charges filed against himself and his former boss, billionaire government contractor Christopher Chandler, Kyle's hiding in Cambodia, living on borrowed time and finding more and more reasons to be paranoid. When a mysterious stranger named Julian Robinson walks into Kyle's favorite cafè and offers to swap passports with Kyle, Kyle can't believe his luck. Robinson looks so much like Kyle it's almost unreal, and seems in every way the yin to Kyle's yang: self-assured, charismatic and wealthy beyond measure. Traveling on business, Robinson needs Kyle's passport to get to Africa, where a lucrative deal awaits. Kyle needs Robinson's passport to safely flee Cambodia. The swap seems almost too good to be true. Unfortunately for Kyle, it is. This one decision plunges Kyle into a Pandora's Box of intrigue that threatens to swallow him whole. Suddenly he finds himself being pursued by Russian oligarchs, Chinese operatives, the CIA, and a beautiful woman trained to kill -- all because Robinson certainly isn't who he seemed. And time is running out for Kyle to discover who he is.

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
ISBN 13 : 1614482756
Total Pages : 143 pages
Book Rating : 4.58/5 ( download)

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Download or read book Guerrilla Facebook Marketing written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.

Author : Daniel W. Drezner
Publisher :
ISBN 13 : 9780815738374
Total Pages : 0 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Uses and Abuses of Weaponized Interdependence written by Daniel W. Drezner and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere. Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as "weaponized interdependence." In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of information and financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations?

Author : Raymond J. Batvinis
Publisher : Rowman & Littlefield
ISBN 13 : 1538184915
Total Pages : 355 pages
Book Rating : 4.12/5 ( download)

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Download or read book Agent Link written by Raymond J. Batvinis and published by Rowman & Littlefield. This book was released on 2024-03-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agent Link: The Spy Erased from History examines the life of Willaim Wolfe Weisband. It tells the story of his KGB recruitment and working with codebreakers at the top-secret Army Security Agency. The book reveals his motivations for spying, the extent of America’s losses, how he was caught, and the consequences of his treachery.