Watertight Marketing

Author : Bryony Thomas
Publisher : Ecademy Press
ISBN 13 : 1908746920
Total Pages : 297 pages
Book Rating : 4.24/5 ( download)

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Download or read book Watertight Marketing written by Bryony Thomas and published by Ecademy Press. This book was released on 2013-01-31 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.

Author : Bryony Thomas
Publisher : SRA Books
ISBN 13 : 1913474003
Total Pages : 233 pages
Book Rating : 4.03/5 ( download)

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Download or read book Watertight Marketing written by Bryony Thomas and published by SRA Books. This book was released on 2020-03-31 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it’s in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to: create consistent routes to customers you’ll love, successfully scale your sales results, and significantly and sustainably increase your profits. This is the book that actually delivers what so many others promise. You’ll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you’ll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK.

Author : Sonja Jefferson
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.80/5 ( download)

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Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

Author : Bryony Thomas
Publisher : Ecademy Press
ISBN 13 : 1908746343
Total Pages : 297 pages
Book Rating : 4.44/5 ( download)

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Download or read book Watertight Marketing written by Bryony Thomas and published by Ecademy Press. This book was released on 2013 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Author : Jackie Barrie
Publisher : Lulu.com
ISBN 13 : 0956593364
Total Pages : 268 pages
Book Rating : 4.68/5 ( download)

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Download or read book Experiential Speaking written by Jackie Barrie and published by Lulu.com. This book was released on 2019-07-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention spans are dropping. Audience members expect to be included. Clients increasingly request interaction. As a speaker, trainer, presenter or facilitator who can truly engage your audience, you'll get better results, better feedback and more bookings. In this book, you'll find ideas for icebreakers and revision exercises, ways to break big groups into smaller ones, audience voting methods that are more imaginative than a simple show of hands, and more, much more. All the exercises are creative, fun and easy to run. They're adaptable to suit your own learning outcomes. And they mean your audience will be more engaged and therefore more likely to remember your message.

Author : Adrian G. Marshall
Publisher : NUS Press
ISBN 13 : 9971698226
Total Pages : 395 pages
Book Rating : 4.25/5 ( download)

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Download or read book Nemesis written by Adrian G. Marshall and published by NUS Press. This book was released on 2015-10-23 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nemesis was the first of a generation of iron-clad, steam-powered naval vessels that established British dominance in Asian waters in the nineteenth century. The world’s first iron warship, the first vessel with truly watertight compartments, and the first iron vessel to round the Cape of Good Hope, Nemesis represented a staggering superiority over the oar- and sail-powered naval forces of Britain’s Asian rivals. Yet strangely her story has never been told to modern audiences, and her origins and actions have until now been shrouded in mystery. This lively narrative places her in the historical context of the last years of the East India Company, and in the history of steam power and iron ships. It tells of her exploits in the First Opium War, in pirate suppression and naval actions across Asia, from Bombay to Burma to the Yangtze River and beyond.

Author : Robert Littlejohn
Publisher : Crossway
ISBN 13 : 1433517086
Total Pages : 226 pages
Book Rating : 4.82/5 ( download)

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Download or read book Wisdom and Eloquence written by Robert Littlejohn and published by Crossway. This book was released on 2006-04-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed in the world today, students need an education that equips them to recognize current trends, to be creative and flexible to respond to changing circumstances, to demonstrate sound judgment to work for society's good, and to gain the ability to communicate persuasively.

Author : William Mazzarella
Publisher : University of Chicago Press
ISBN 13 : 022643639X
Total Pages : 251 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Mana of Mass Society written by William Mazzarella and published by University of Chicago Press. This book was released on 2017-10-24 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of “mana,” which served in early anthropology as a troubled bridge between “primitive” ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.

Author : Jen Sincero
Publisher : Penguin
ISBN 13 : 0735223130
Total Pages : 290 pages
Book Rating : 4.34/5 ( download)

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Download or read book You Are a Badass at Making Money written by Jen Sincero and published by Penguin. This book was released on 2018-04-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A cheerful manifesto on removing obstacles between yourself and the income of your dreams.” —New York Magazine From the #1 New York Times bestselling author of You Are a Badass®, a life-changing guide to making the kind of money you’ve only ever dreamed of. You Are a Badass at Making Money will launch you past the fears and stumbling blocks that have kept financial success beyond your reach. Drawing on her own transformation—over just a few years—from a woman living in a converted garage with tumbleweeds blowing through her bank account to a woman who travels the world in style, Jen Sincero channels the inimitable sass and practicality that made You Are a Badass an indomitable bestseller. She combines hilarious personal essays with bite-size, aha concepts that unlock earning potential and get real results. Learn to: • Uncover what's holding you back from making money • Give your doubts, fears, and excuses the heave-ho • Relate to money in a new (and lucrative) way • Shake up the cocktail of creation • Tap into your natural ability to grow rich • Shape your reality—stop playing victim to circumstance • Get as wealthy as you wanna be “This book truly crystallizes the concept that financial abundance is an inside job—in that it all begins with your mindset—and Sincero gets serious (in the funniest ways possible) about helping you identify your particular limiting beliefs surrounding money.” —PopSugar

Author : David Aaker
Publisher : Morgan James Publishing
ISBN 13 : 168350612X
Total Pages : 157 pages
Book Rating : 4.26/5 ( download)

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Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.